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About the Role
Zinc’s Content & Authority squad is seeking its first Lifecycle Marketing Manager to own the CRM systems and journeys that progress contacts from Subscriber to MQL and beyond.
Responsibilities
- Build and maintain nurture segmentation, workflows, and automations.
- Keep lists clean, contacts healthy, and documentation sound.
- Design and set up emails (one-off and automated) using HTML templating.
- Collaborate with marketers, account managers, and specialists on scalable lifecycle campaign strategy.
- Write, build, deploy, and refine lifecycle email programs with ownership and reader experience in mind.
- Own the operational side of one-off email communications for product or legal updates, coordinating sequencing and distribution.
- Define, track, and report on key performance indicators for each program.
- Establish A/B testing as standard practice for subject lines, content, send cadence, and CTAs.
- Turn data into clear, context-grounded recommendations and advocate for changes based on findings.
- Audit HubSpot, document list hygiene issues, and initiate a remediation plan within the first 90 days.
- Own a functioning lifecycle program across at least two journey stages within 6 months.
- Ensure A/B testing is running as standard and implement changes based on test results within 6 months.
- Monitor and maintain deliverability health metrics within acceptable thresholds within 6 months.
- Achieve measurable improvements in email-influenced MQL volume and stage-progression rates quarter-on-quarter within 12 months.
- Ensure lifecycle programs are documented, scalable, and understood by cross-functional stakeholders within 12 months.
- Act as a trusted partner to sales, AM, and product, proactively flagging CRM changes and their implications within 12 months.
Requirements
- Used HubSpot as your CRM.
- Proven experience building programs from scratch in a CRM, lifecycle, or retention marketing role in B2B SaaS.
- Strong copywriting skills with a portfolio of email work that drove measurable performance.
- Working knowledge of email deliverability: authentication, sender reputation, and list hygiene.
- Conscientious about build limitations, watch-outs, and recent changes impacting flow design logic.
- Aware of the impact CRM work has on cross-functional colleagues and care about helping them understand changes.
- Calm, proactive communicator with stakeholders of all levels and departments.
- Excited about the campaigns, assets, and messaging being worked on by those around you.
- Interested in how AI is evolving in marketing.
Skills
- HubSpot CRM
- Lifecycle marketing
- Retention marketing
- B2B SaaS marketing
- Copywriting
- Email marketing
- HTML templating
- A/B testing
- Data analysis
- Email deliverability
- Stakeholder communication
- AI in marketing
Location
- Zinc - London
Work Type
- Full Time
Experience Level
- Proven experience building programs from scratch
Salary/Compensations
- £88,800 / year
Benefits
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave
- Statutory pension with NEST
- Zinc shares, issued through the EMI Scheme
- Unlimited access to MoreHappi coaching
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
About the Company
- Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring.