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About the Role

We are seeking a Marketing Manager for the French market to lead brand positioning and content strategy. This role offers significant autonomy to build, experiment, and make a lasting impact, working closely with senior leadership and international marketing teams.

Responsibilities

• Define and challenge brand positioning in the French market, aligned with group strategy.
• Build and manage a coherent, ambitious, and measurable multi-channel content strategy.
• Define and manage the editorial calendar in collaboration with the group communication team.
• Manage freelance content creators, including commissioning, feedback, corrections, approvals, and publications.
• Write articles and sales-oriented documents such as white papers, studies, sales materials, and newsletters.
• Manage Stoïk's social media presence (primarily LinkedIn, Facebook, X), including editorial line, post writing, visual briefs, and community animation.
• Measure the performance of marketing actions (reach, engagement, leads generated) and iterate accordingly.
• Understand brand perception among target audiences (brokers, SME/ETI executives, IT providers) through interviews, competitive intelligence, and feedback analysis.

Requirements

• Minimum 3-4 years of experience as a Marketing Manager (with a strong content focus) or Content Marketing Manager in B2B tech, ideally within a high-growth scale-up.
• Proven experience in B2B community management and social media animation, with a strong affinity for LinkedIn.
• Proficiency in content marketing and external communication, with the ability to build a strategy from scratch and execute it operationally.
• Strong sense of positioning and messaging, with the ability to translate complex value propositions into clear, engaging, and differentiating content.
• Excellent written French skills, with the ability to simplify technical subjects (cybersecurity, insurance) without losing depth.
• Autonomous, rigorous, and results-oriented profile, capable of balancing strategic vision with operational execution.
• Ability to work cross-functionally with various teams (sales, cyber, product, design).
• Ability to collaborate in English with counterparts in other European markets.

Skills

• Content Marketing
• B2B Marketing
• Community Management
• Social Media Management
• Content Strategy
• Brand Positioning
• Messaging
• Copywriting
• Performance Measurement
• Cross-functional Collaboration
• English Communication

Location

• France

Work Type

• Full-time

Experience Level

• Mid-level

Benefits

• Attractive package
• BSPCs (Stock Options)
• Great office space

About the Company

• Founded in 2021 by Jules Veyrat, Alexandre Andreini, Nicolas Sayer, and Philippe Mangematin, Stoïk protects SMEs and mid-sized companies across Europe against cyber risks.
• Our model combines cyber insurance, cybersecurity tools, and an in-house incident response team.
• Stoïk's mission is to ensure the cyber resilience of our economic fabric.
• We collaborate with over 2,000 partner brokers, insure and protect 13,000 companies, and employ over 170 experts across 6 European countries.
• We recently closed a €20M Series C funding round to support our strong growth.
• We aim to expand to over 210 employees by January 2027.
• The French market is Stoïk's historical and most strategic market.
• We have opened our 7th market: the Netherlands, with other openings planned for next year.
• We offer a unique product in Europe that addresses a real need for both insurance brokers and SME executives facing cyber risks.
• This role is an opportunity to build something meaningful within a company with the resources and ambition to achieve it.