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About the Role

As our Performance Marketing Manager for Paid Social, you will be a core engine of our new customer acquisition efforts. You will manage the day-to-day execution and creative optimization of international Meta and TikTok campaigns, working in close collaboration with the Performance Marketing team. This is a hands-on opportunity to drive campaign excellence where performance metrics meet creative production. We are looking for a marketer who knows exactly what makes people stop scrolling, how to analyze video performance, and how to turn those insights into high-converting asset briefs to help scale our brand.

Responsibilities

Manage and optimize day-to-day, full-funnel campaigns on Meta and TikTok, with a primary focus on driving efficient new customer acquisition (CPA/ROAS)
Analyze creative performance, identify trends (hooks, transitions, CTAs), and translate them into actionable briefs for creators and designers
Maintain and build smart account structures, leveraging native platform features like Meta’s Advantage+ Shopping, TikTok Spark Ads, and Shopping Ads
Deploy and adjust campaign budgets across multiple international markets, making data-driven decisions to scale winning creatives
Support a continuous testing framework for both channels, staying on top of fast-paced native social trends and platform updates
Track daily performance metrics to understand trends, sharing insights with the broader growth team to coordinate our scaling efforts

Requirements

2-4 years of hands-on experience in D2C e-commerce performance marketing
Strong, practical track record in both Meta Ads and TikTok Ads Manager
Deep understanding of social-first video content and a passion for turning native platform trends into measurable performance
Enjoy diving into platform metrics (CTR, Watch Time, Hook Rates) to find the "why" behind creative performance and guide your next asset briefs
Familiarity with managing product catalogues/feeds and the general dynamics of a fast-moving D2C business
Understand basic modern attribution challenges and comfortable using platform data alongside tracking tools to evaluate performance
Fluency in both English and German is required
Proficiency in another major European language (French, Spanish, Polish) is a strong plus

Skills

Meta Ads
TikTok Ads Manager
Paid Social
Performance Marketing
Creative Optimization
Campaign Execution
Data Analysis
Budget Management
Reporting
English
German

Location

Berlin

Work Type

Hybrid
Full-time

Experience Level

2-4 years

Benefits

Appealing discount on all products
28 days of paid time off per year plus up to 5 days off between Christmas and New Year
Urban Sports Club membership
Swapfiets bike rental or subsidy for the Deutschlandticket
Various discounts of up to more than 50 percent on attractive brands
Real ownership and plenty of room for new initiatives
Opportunity to contribute expertise and implement ideas
Inviting office spaces with access to organic teas and superfoods
Regular tea & office parties, Christmas and summer feasts, and various influencer events

About the Company

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality.
In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.
Our diverse team in Berlin consists of over 350 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

Equal Opportunity

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.