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About the Role

As our Growth Marketing Manager, you will be responsible for identifying and implementing growth opportunities across the entire e-commerce customer journey. Your focus will be on improving conversion, customer retention, and new customer acquisition through a combination of data analysis, experimentation, and cross-departmental collaboration. In close cooperation with the Head of Performance Marketing and the Brand, Product, and Design teams, you will drive profitable growth across our website, CRM, and digital marketing channels.

Responsibilities

Continuously optimize the e-commerce customer journey and identify opportunities to improve conversion on landing pages, product pages, in the shopping cart, and during checkout.
Plan, execute, and analyze A/B tests on the website and in CRM to continuously improve customer experience and conversion rates.
Manage the performance and optimization of CRM and lifecycle marketing initiatives, including customer journeys, segmentation, retention campaigns, and automated workflows.
Support and optimize Google Ads campaigns (Search, Shopping, and Performance Max) with a focus on profitable new customer acquisition.
Monitor business performance and identify opportunities through data analysis, translating insights into concrete recommendations and action plans.
Create and maintain dashboards and reports that help the company understand performance across marketing channels, website, and CRM.
Collaborate closely with Brand, Product, Design, and E-commerce teams to prioritize initiatives and improve the customer experience at all touchpoints.
Utilize AI tools and automation to enhance reporting, experiments, workflows, and marketing efficiency.
Stay up-to-date on best practices in e-commerce, CRO, AI, and growth marketing, and continuously bring new ideas to the team.

Requirements

2-3 years of professional experience in growth, performance, or e-commerce marketing.
Proven track record of driving e-commerce growth through Conversion Rate Optimization (CRO).
Experience in planning, executing, and analyzing A/B testing frameworks.
Proficiency with CRM and lifecycle marketing platforms, particularly Klaviyo or similar tools.
Solid understanding of Google Ads, including Search, Shopping, and Performance Max.
Strong analytical mindset and ability to translate data into actionable business recommendations.
Comfortable working with Shopify or other leading e-commerce ecosystems.
Proficient in using GA4, Looker Studio, Excel, or Google Sheets for performance reporting.
Exceptional communication skills and confidence in dealing with various stakeholders.
Structured, proactive, and hands-on approach to daily tasks.
Strong interest in utilizing AI tools and automating marketing workflows.
Previous experience in a fast-paced DTC e-commerce brand.
Fluent in English; German language skills are a plus.

Skills

Growth Marketing
Performance Marketing
E-commerce Marketing
Conversion Rate Optimization (CRO)
A/B Testing
CRM
Lifecycle Marketing
Klaviyo
Google Ads (Search, Shopping, Performance Max)
Data Analysis
Reporting
Dashboards
Shopify
GA4
Looker Studio
Excel
Google Sheets
AI Tools
Marketing Automation
Meta Ads
UX Analytics
User Behavior Tools
Microsoft Clarity
Heatmaps.com
Intelligems
Claude Code
n8n

Location

Berlin

Work Type

Full-time

Experience Level

Mid-level

Benefits

Competitive salary
Tax-free benefit for public transport or alternatively a USC membership or shopping voucher for selected retailers
Access to corporate benefits programs
28 vacation days per year
Horizn Studios welcome package
Employee discounts on products

About the Company

Horizn Studios is an international high-end luggage brand based in Berlin. Since its founding in 2015, Horizn Studios has been an innovation leader in the travel industry. From developing the world's first luggage with an integrated, removable charger to setting new standards in sustainability with the Re-Series and pioneering online personalization with Horizn ID, we continuously set new benchmarks in design, technology, and digital transformation.
Our groundbreaking collaborations have gained worldwide recognition: Together with NASA, we developed the world's first luggage concept for space travel and realized outstanding projects with iconic brands such as BMW, Soho House, and Beats by Dre. At Horizn Studios, our international team is passionately committed to the future of travel. Sustainability is at the core of our mission: We use innovative materials that minimize the ecological footprint – enabling future generations to expand their horizons, just as we enable today's travelers.
We believe in a world without borders, in challenging the status quo, and in the power of creative exchange, community, and collaboration. Together, we can empower curious minds to explore the world and make it a better place.
Our work culture is characterized by collaboration, empowerment, and an innovative spirit. We foster lifelong learning, a dynamic team spirit, and a true pioneering mentality. Our diverse team unites motivated, talented, and visionary colleagues from all over the world. We are proud to have created a sustainable workplace where people can be authentic, feel safe, and focus entirely on bringing unique ideas together.