About the Role
Design and drive integrated communication strategies across digital domains (web, advertising, social media, apps, etc.), aligning with business and brand strategies. Lead the entire process from strategy formulation (annual strategy, communication plans, KGI/KGI design) to production/operation direction, effect analysis, and improvement proposals.
Responsibilities
- Formulate integrated communication strategies aligned with client business and brand strategies.
- Develop annual strategies and communication plans utilizing digital channels (advertising, web, social media, apps, etc.).
- Establish social media utilization policies and design overall operational frameworks (account roles, persona/personality, tone & manner, etc.).
- Design KGI/KPIs, measurement frameworks, conduct quantitative and qualitative analysis of operational data, extract insights, and propose improvements.
- Direct execution aspects, including content/creative, supervision of social media, video, and websites, and leading production/operation teams.
- Manage progress (scope, quality, schedule) and build consensus with stakeholders (multiple client departments, internal/external partners).
- Propose and execute integration with offline/mass media/events, although the focus is on digital.
Requirements
- Experience in communication strategy design and digital media planning at advertising agencies, production companies, or marketing support firms (approx. 3+ years).
- Experience in planning, production, and operation of web and social media.
- Experience participating from planning through to supervision and quality assurance.
Skills
- Communication Strategy Design
- Digital Media Planning
- Web Planning
- Social Media Planning
- Content Creation
- Creative Direction
- Data Analysis
- Project Management
Location
- Japan
Work Type
- Full-time
Experience Level
- 3+ years
About the Company
- Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
- We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries.
- Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships.
- We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.
- Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships.
- We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
- Visit us at www.accenture.com
- Bring your incredible skills and join our global team of innovators.
- We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients.
- With us, you’ll continue to learn and grow so you can advance in your career.
- Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive.
- Explore your next step at Accenture Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world.
Equal Opportunity
- We believe that no one should be discriminated against because of their differences.
- All employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other protected status under applicable law.
- Our rich diversity drives us toward greater innovation, competitiveness, and creativity, and helps us serve our clients and communities better.
