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About the Role

This role sits within the Customer Office at CFS, as part of the Marketing Strategy and Transformation team in the Brand and Customer Engagement (B&CE) function. The B&CE team shapes and delivers brand, marketing and customer engagement strategies that drive customer outcomes and growth across Direct and Employer segments.

Responsibilities

• Accountable for delivering growth, engagement, retention and member outcomes across assigned portfolios.
• Lead the end‑to‑end marketing value chain for assigned portfolios, from insight and planning through delivery, optimisation and post‑implementation review.
• Partner cross‑functionally to deliver programs at pace, with aligned priorities, governance and quality standards.
• Lead in lifecycle/CRM best practice, measurement discipline and delivery excellence, raising standards, simplifying execution and reducing duplication.
• Champion strong lifecycle marketing standards, ways of working and performance discipline.
• Support adoption of modern marketing capability (data‑led decisioning, personalisation, AI‑enabled insights) to improve efficiency and impact.
• Ensure all marketing activity is customer‑first, compliant and regulator‑ready.
• Embed governance checkpoints and proactively manage marketing risk in partnership with Legal and Risk.

Requirements

• Strong commercial acumen with a track record of delivering measurable growth outcomes and ROI.
• Ability to translate business strategy into marketing strategy (segmentation/targeting, proposition development, forecasting, integrated planning).
• Strong digital and data capability across channels and platforms (CRM/email, paid digital, social, search/display, web journeys).
• Experience building data and insight-led strategies, personalisation, triggered programs and rigorous optimisation (test/learn, dashboards, performance reporting).
• Understanding of digital marketing trends and emerging technologies.
• Leads orchestration and cross-functional delivery, setting the standards and engaging key contributors.
• Strong stakeholder engagement and influencing skills; able to lead complex work through orchestration.
• Strong project management and delivery discipline; ability to manage through a complex problem and a changing environment.
• Full work rights in Australia required.
• Background checks will be completed prior to employment confirmation.

Skills

• Data-led decisioning
• Personalisation
• AI-enabled insights
• Lifecycle/CRM best practice
• Measurement discipline
• Digital marketing trends
• Emerging technologies
• Stakeholder engagement
• Influencing skills
• Project management
• Delivery discipline

Location

• Sydney

Work Type

• Hybrid working model

Experience Level

• Senior

Benefits

• Additional day for your birthday
• Access to CFS Employer Super
• Life Leave - 3 days per annum
• Access to Sonder for medical, mental health and safety support
• Access to Corporate rates with BUPA Health Insurance
• Confidential coaching and counselling services

About the Company

• CFS values expertise, passion, and diversity.
• The company believes its success lies in its exceptional people, celebrating individuality, having a passion for high performance, and creating an environment where employees can unleash their full potential.
• CFS aims to make a difference and deliver exceptional experiences to help customers achieve financial freedom.
• CFS is committed to creating a thriving environment where individuals can flourish, built upon strong teams, celebrating uniqueness, championing individuality, and supporting a diverse and inclusive workforce.

Equal Opportunity

• CFS is committed to supporting a diverse and inclusive workforce.