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About the Role

As a Senior Social Strategist, you'll be pivotal in shaping impactful social experiences for some of the world’s most exciting brands. You'll move beyond just content, driving social strategies that create cultural and commercial impact for our clients.

Responsibilities

• Lead the design and execution of cutting-edge social media and ecosystem strategies, translating high-level client business objectives into impactful digital plans.
• Leverage advanced social listening and research tools to analyze cultural shifts and consumer behaviors, transforming raw data into inspiring creative briefs.
• Architect sophisticated influencer and talent engagement strategies, building strategic frameworks for long-term community growth and brand advocacy.
• Collaborate with cross-functional account, creative, and media teams to ensure social strategies are deeply integrated into wider marketing communications.
• Champion the use of WPP Open and advanced AI tools to accelerate strategic research, automate audience segmentation, and pioneer personalized content strategies.
• Act as a trusted advisor to clients on emerging platforms, algorithmic shifts, and digital culture, proactively introducing innovative strategic solutions.
• Drive the social and influencer components of new business pitches, presenting strategic visions that secure new clients and expand current business.
• Coach and mentor junior strategists and managers within the Social@Ogilvy team, fostering a culture of curiosity and strategic excellence.

Requirements

• Proven experience as a Social Strategist or similar role within an agency or in-house environment, with a portfolio showcasing impactful, creative, and data-driven social campaigns.
• Deep, intuitive understanding of the evolving social media landscape, platform nuances, and a passion for culture that informs strategic thinking.
• Solid grasp of brand marketing fundamentals, including how brands grow, archetypes, and purpose-driven strategies.
• Proficiency in social listening, analytics, and reporting tools to unearth deep audience insights and measure campaign effectiveness.
• Experience in leading and facilitating dynamic brainstorming and workshops, fostering an environment where big ideas flourish.
• Natural collaborator and connector who excels at building strong relationships with clients, internal teams, influencers, and external partners.
• Enquiring mind that constantly seeks new ways to work smarter, challenge norms, and bring creativity to every task, eager to test opinions and share knowledge.
• Excellent verbal and written communication, with the ability to articulate complex strategies clearly, present confidently, and adapt your message to diverse audiences.
• Interest in understanding the broader business of an agency, including budgeting, project management, and identifying opportunities for growth and upselling.
• Not afraid to have a say, contributing to industry discussions through internal channels, trade media, or personal platforms.

Skills

• Social Media Strategy
• Audience Insights
• Social Listening
• Influencer Marketing
• Creator Engagement
• Integrated Campaign Planning
• AI Tools
• Client Consulting
• Thought Leadership
• Team Mentorship
• Brand Marketing
• Data Analysis
• Reporting
• Workshop Facilitation
• Collaboration
• Communication
• Budgeting
• Project Management
• Business Development

Location

• SYDNEY ONLY
• MELBOURNE ONLY

Work Type

• Full-time

Experience Level

• Senior
• 4+ years agency or consulting experience

Benefits

• Gender-neutral parental leave policy (16 weeks paid leave)
• Access to WPP Open (AI platform)
• Discounted rates with health and fitness providers
• Yoga and meditation programs
• Wellbeing programs
• Confidential counselling support (Telus EAP)
• Employee reward programs
• Referral bonus
• Discounts and vouchers for major household brands (perkSPACE)
• Birthday off
• Summer Fridays
• Loyalty leave

About the Company

• Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since its founding 75 years ago.
• Ogilvy builds on its legacy through Borderless Creativity – innovating across advertising, public relations, relationship design, consulting, and health capabilities with global experts.
• Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC.
• Ogilvy is a WPP company (NYSE: WPP).
• WPP is the trusted growth partner for the world’s leading brands.
• WPP unites media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
• WPP is powered by exceptional talent and its agentic marketing platform, WPP Open.
• Ogilvy fosters a brilliant company culture built on teamwork, creativity, and fun.
• Ogilvy is deeply committed to fostering an equitable and inclusive workplace.
• Ogilvy leverages Culture Amp for career conversations and progress tracking.
• Ogilvy celebrates achievements and loyalty through employee reward programs.
• Ogilvy's people are at the heart of what they do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
• Ogilvy believes in building powerful teams with purpose and curates transformative initiatives to make fairness and equity a reality.
• Ogilvy's ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting global communities.

Equal Opportunity

• We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.
• We believe everyone thrives when they can be themselves.
• We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.
• Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.