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About the Role

We are seeking an experienced Senior Business Analyst to lead the CRM and adjacent workstreams within the WildBrain CPLG Digital Transformation program. This role focuses on business analysis and process re-engineering, ensuring the CRM solution is based on clear, optimized business processes and well-defined requirements. The role involves business process discovery, future-state design, and requirements definition, serving as a liaison between business teams and technical delivery resources.

Responsibilities

Lead end-to-end business process discovery across all CRM-impacted teams.
Document current-state processes, pain points, and inefficiencies.
Design future-state processes aligned to CRM capabilities, transformation objectives, and operational reality.
Facilitate process workshops, walkthroughs, and validation sessions with cross-functional stakeholders.
Produce clear, high-quality process maps, user journeys, and operating models.
Lead requirements elicitation across business, operations, and commercial teams.
Translate business processes into clear functional and non-functional requirements suitable for CRM configuration and build.
Maintain strong traceability between business needs, process designs, and system requirements.
Own and maintain the CRM requirements backlog, supporting prioritization decisions with the Program Lead.
Facilitate vendor selection decisions via stakeholder demos and RFP process.
Act as the primary interface between business stakeholders and technical delivery teams, including external CRM vendors.
Explain business intent, constraints, and priorities to technical teams in clear, unambiguous terms.
Review solution designs to ensure they align with agreed processes and business outcomes.
Support data, integration, and reporting discussions to ensure end-to-end CRM workflows function effectively.
Accountable for delivery of the CRM workstream within agreed scope, timeline, and budget.
Maintain a pragmatic workstream plan, tracking milestones, dependencies, and risks.
Facilitate regular working sessions, stand-ups, and delivery check-ins.
Provide clear status updates, issue logs, and decision tracking to the Program Lead.
Escalate risks and dependencies early to support programme-level decision-making.

Requirements

Strong, demonstrable experience as a Business Analyst with deep capability in process mapping and re-engineering.
Proven experience defining CRM-related requirements and supporting system delivery.
Expertise in facilitating process and requirements workshops with diverse stakeholder groups.
Ability to translate complex business workflows into structured, consumable documentation.
Experience working closely with external system vendors and internal technical teams.
Hands-on experience with CRM platforms (e.g. Dynamics, HubSpot or similar) is desirable.
Familiarity with contract drafting workflow management and automation is desirable.
Experience operating within a multi-workstream transformation programme is desirable.
Familiarity with CRM integrations, data models, or reporting considerations is desirable.

Skills

Business Analysis
Process Mapping
Process Re-engineering
Requirements Definition
CRM
Project Delivery
Stakeholder Management
Workshop Facilitation
Documentation
Vendor Management
Agile Methodologies

Location

London, UK

Work Type

Hybrid

Experience Level

Senior

Benefits

Competitive benefits
Investment in people and their future
Supportive work environment
Corporate culture that welcomes and encourages equal opportunities

About the Company

WildBrain CPLG is a world-leading entertainment, sport, and brand licensing agency with 20 offices worldwide.
Since 1972, they have provided partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal, and accounting services.
They believe that partnerships are about clarity, openness, and trust, and are known for their straightforward approach.
WildBrain is a global leader in 360° franchise management, experts in content creation, audience engagement, and global licensing, cultivating and growing love for their own and partner brands.
They have one of the world's most extensive libraries of kids' and family content.
WildBrain's mission is to create exceptional entertainment experiences that captivate and delight fans.
Their studios produce award-winning series.
Their content is enjoyed in over 150 countries on over 500 platforms.
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise.
They combine global reach with local market expertise.
WildBrain CPLG is part of WildBrain Ltd., a global leader in kids' and family entertainment.

Equal Opportunity

Diversity, Equity, and Inclusion are in our DNA.
We strive to reflect and honour the diversity of our audiences around the world.
We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging.
A culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job.
If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying.
We strongly believe that diverse experience, transferable skills, and passion are key!
WildBrain accommodates people with disabilities throughout the recruitment and selection process.
Applicants are encouraged to make their needs known in advance if accommodation is required.