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About the Role
Wolt is seeking a B2B Demand Generation Manager to own paid demand generation campaigns across multiple countries and B2B product lines. This high-autonomy, high-impact role involves building and running full-funnel, multi-channel campaigns from scratch, developing scalable playbooks and processes, and collaborating with Sales, Product, and cross-functional teams across EMEA.
Responsibilities
- Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels.
- Build full-funnel campaigns with B2B collaborators that span from ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts.
- Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks.
- Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management.
- Support new product and feature launches with go-to-market demand generation campaigns.
- Own reporting, tracking, and measurement, defining what success looks like and ensuring clear visibility.
- Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive real business impact.
Requirements
- B2B background in a tech company; familiarity with the Food or Retail industries is a plus.
- 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels (Meta, TikTok, Google Search, programmatic) and multiple countries or products/clients.
- Demonstrated ability to effectively plan media investments based on business and campaign-level KPIs.
- Ability to manage and optimize budget across channels and perform in-house media buying.
- Analytical and data-driven, comfortable defining KPIs, tracking performance, and translating data into clear decisions.
- Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g., VLOOKUP, pivot) or experience with data analytics.
- Strong testing and problem-solving skills: identify challenges, form hypotheses, devise testing strategies for statistically significant results, and scale successes.
- Genuine interest in using AI and automation to improve work processes, with concrete examples.
- Collaborative and proactive, with the ability to work well with Sales and other functions and build trust across teams.
- Excellent written and verbal communication skills in English; other languages are a plus.
- Experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media is a plus.
- Based in or willing to spend part of your time in our Helsinki HQ (flexible for the right person, Berlin also works).
Skills
- Paid demand generation campaigns
- Meta
- TikTok
- Google Search
- Programmatic advertising
- Full-funnel campaign building
- Ad creative development
- Landing page optimization
- Lead qualification
- Automation
- AI-assisted workflows
- Reporting
- Tracking
- Measurement
- Data analysis
- Microsoft Excel
- Google Sheets
- Testing strategies
- Problem-solving
- Cross-functional collaboration
- ABM
- Intent-based tools
- Outbound motions
- Content syndication
- Paid PR
- Retail media
Location
- Helsinki HQ
- Berlin
Work Type
- Hybrid working model
Experience Level
- 5–8 years of experience
Benefits
- Competitive salary and benefits
- Flexible hybrid working model
About the Company
- At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world.
- We started with delivery of restaurant food and now we’re building the delivery of (almost) everything, operating in over 500 cities in 30 countries.
- In 2022 we joined forces with DoorDash.
- Working at Wolt is exciting, offering opportunities to learn, build, and ship more than in most other companies.
- We are a self-starter driven company with an entrepreneurial spirit.
- We offer the opportunity to build something meaningful and global, surrounded by kind and ambitious people.
- This role offers the chance to build, test, and scale, shaping Wolt's B2B Demand Gen approach.
- We provide lots of learning, growth, and ownership in a high-growth tech environment.
- We foster a genuinely supportive culture that values diversity, curiosity, and continuous improvement.
Equal Opportunity
- We’re committed to growing and empowering a more inclusive community within our company, industry, and cities.
- We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.
- We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.