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About the Role

The Sales Manager is responsible for implementing company strategies to drive sales growth, managing sales activities, and leading, coaching, and mentoring the sales team to increase market share.

Responsibilities

• Recruit, train, mentor, and motivate a high-performing sales team.
• Set performance expectations, sales targets, and KPIs.
• Develop and implement local sales initiatives aligned with national strategy.
• Drive account growth and market penetration within assigned territory.
• Conduct market research to identify trends, customer needs, and competitive offerings.
• Monitor sales productivity and report market trends to management.
• Ensure adherence to cost control measures.
• Forecast sales revenue based on territory account alignment.
• Manage relationships between distributors, customers, and company representatives.
• Train junior staff on products, industries, sales skills, and internal tools.
• Conduct distributor training to ensure product understanding and market growth.
• Monitor and leverage CRM activity for calls, projects, opportunities, and leads.
• Develop junior sales professionals for future management roles.
• Represent the company at industry trade shows and job fairs.
• Define and implement standardized sales processes and best practices.
• Collaborate with cross-functional teams to align sales efforts.
• Leverage CRM and analytics tools to track performance and forecast revenue.
• Provide consistent on-the-job training through field ride-a-longs.

Requirements

• Minimum of three years of supervisory experience.
• Minimum of three years of industrial sales experience.
• Successfully complete the Sales Management training.
• Thorough knowledge of company products and procedures.
• Thorough knowledge of company sales strategies.
• Clean driving record.
• Ability to travel with some extended stays away from home.
• Physically capable of lifting products and displays up to 50 lbs.

Skills

• Leadership
• Coaching and mentoring
• Communication
• Problem-solving
• CRM proficiency
• Sales forecasting
• Market research
• Computer proficiency

Work Type

• Fast-paced environment
• Office and field work

Experience Level

• Minimum of three years of supervisory experience
• Minimum of three years of industrial sales experience

Education Level

• Bachelor's degree in business, marketing, or related technical field, or equivalent experience