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About the Role

RADAR is seeking a Sr. Manager, Brand Marketing to shape and steward the company's brand narrative. This foundational role will define how RADAR presents itself externally, ensuring a coherent and consistent story that scales with the company's growth. You will translate complex subject matter expertise into compelling, on-brand messaging, requiring both strategic thinking and hands-on execution.

Responsibilities

• Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity.
• Develop and maintain a messaging architecture for consistent organizational communication.
• Translate complex subject matter expertise into externally-ready, credible, clear, and on-brand language.
• Develop and maintain a campaign calendar, including designing and developing franchise and one-off content types.
• Build and maintain templates, brand guidelines, and self-serve toolkits for consistent external communication.
• Serve as the brand standard-setter and enabler for quality and consistency at scale.
• Manage the redevelopment and ongoing content management of RADAR’s website, LinkedIn, and press.
• Partner with and manage PR agencies for founder visibility, major announcements, and earned media opportunities.
• Develop a proactive communications calendar to build consistent market presence.
• Partner with Strategic Operations to drive internal communications for alignment and accountability.
• Support the organization through change by ensuring clear and consistent communication.
• Develop and execute campaigns across owned and earned channels to build brand awareness and support commercial momentum.
• Track and report on channel and campaign performance, using data to refine approach and demonstrate impact.

Requirements

• 8-10 years of marketing experience, preferably in B2B technology at a high-growth company.
• Demonstrated experience building or significantly evolving a brand platform, including positioning, messaging architecture, tone of voice, and visual identity.
• Proven ability to translate complex, technical subject matter into clear, compelling external language for a business audience.
• Strong digital fluency and website strategy experience, including structuring a site for clarity, navigability, and conversion.
• Experience owning and managing external channels end-to-end, including LinkedIn and earned media, with accountability for strategy and execution.
• Comfortable working in analytics and reporting tools (e.g., Google Analytics, LinkedIn Insights) to track channel performance and translate data into decisions.
• A builder who thrives in ambiguity, able to prioritize and execute while creating the playbook.
• Ability to turn technical expertise and commercial nuance into resonant external language.
• Exceptional stakeholder management skills, earning credibility with subject matter experts and leadership.
• Experience managing freelance or agency talent across copywriting and graphic design.
• Hands-on experience with a CMS and direct involvement in a website redevelopment or significant redesign (preferred).
• Experience with CRM tools and understanding brand intersection with demand generation (e.g., HubSpot, Salesforce) (preferred).
• Event management experience (preferred).
• Experience in retail technology, supply chain, or an adjacent B2B vertical (preferred).

Skills

• Brand Positioning
• Messaging Architecture
• Tone of Voice Development
• Visual Identity Management
• Content Strategy
• Campaign Management
• Brand Guidelines Development
• Website Management
• LinkedIn Management
• Public Relations Management
• Internal Communications
• Analytics and Reporting
• Stakeholder Management
• Agency Management
• CMS Experience
• CRM Experience
• Event Management

Location

• Remote

Work Type

• Full-time

Experience Level

• Sr. Manager
• 8-10 Years

Salary/Compensations

• $150,000-$200,000

Benefits

• Equity
• Comprehensive medical and dental coverage
• Life and disability benefits
• 401k plan
• Flexible time off
• Paid parental leave

About the Company

• RADAR is building the data infrastructure layer for the physical world, starting with retail, using a hardware-enabled SaaS platform with proprietary sensors, software, and AI-powered analytics.
• The platform locates every product in a store continuously, processing tens of billions of real-world events daily with high accuracy at fleet scale.
• RADAR is one of the best-funded companies in retail technology, backed by a recent Series B financing at a $1 billion valuation.
• The company aims to become foundational infrastructure for the physical economy, powering new AI-driven commerce experiences.
• RADAR values mission-driven work, collaboration, high impact, clear communication, balanced lives, diverse perspectives, and empathy-driven design.

Equal Opportunity

• Research has shown that women & underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don't meet every single one. This list represents what we're ideally looking for, but everyone has unique strengths & weaknesses, and we hire for strength & potential, not lack of weakness.