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About the Role

Drives the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows. This role embeds AI-powered tools, digital platforms, and automation into marketing operations, ensuring responsible use, governance, and measurable business impact in partnership with Marketing Capabilities and Coke ON teams.

Responsibilities

• Lead the implementation and day-to-day operation of digital, AI, and GenAI tools used across marketing.
• Translate enterprise and OU AI strategies into clear use cases, pilots, and scaled deployments.
• Identify opportunities to improve speed, quality, and effectiveness of marketing execution through automation and AI.
• Embed digital and AI technologies into end-to-end marketing workflows, ensuring tools are intuitive and aligned with how teams actually work.
• Partner with Marketing Capabilities to ensure processes, ways of working, and training are aligned with technology deployment.
• Support Coke ON initiatives by enabling data, personalization, and AI-driven engagement use cases.
• Drive user adoption of digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support.
• Act as a practical coach to marketing teams, helping them apply AI responsibly and effectively.
• Collect user feedback and continuously optimize tools, workflows, and enablement materials.
• Ensure digital and AI solutions comply with brand standards, data privacy, security, and enterprise AI governance.
• Implement quality control measures for AI-generated content and automated outputs.
• Partner with Legal, IT, Data, and Global teams to ensure risk mitigation and compliance.
• Define and track success metrics for digital and AI initiatives.
• Use data and insights to prioritize enhancements and inform future roadmaps.
• Share learnings and best practices with internal and global communities.
• Work closely with MarTech, Data, IT, agencies, and technology vendors to deliver solutions effectively.
• Serve as the day-to-day point of contact for digital and AI marketing technology initiatives.
• Support selective alignment and knowledge sharing with other markets or global teams.

Requirements

• Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field.
• 7–10 years of experience in digital marketing, marketing technology, AI/automation, or related roles.
• Hands-on experience implementing digital platforms, MarTech tools, or AI/GenAI solutions.
• Strong understanding of marketing workflows and content production processes.
• Proven ability to manage complex projects and multiple stakeholders.
• Experience working in matrixed or global organizations.

Skills

• Agency Management
• Communication
• Connections Planning
• Creativity
• Digital Media
• Digital Signage
• Google Analytics
• Group Problem Solving
• Marketing Campaigns
• Marketing Strategies
• Microsoft Office
• Negotiation
• Paid Search Marketing
• Programmatic (Inactive)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media
• Teamwork
• Videography
• Waterfall Model
• Digital marketing
• Marketing technology
• AI/automation
• Digital platforms
• MarTech tools
• AI/GenAI solutions
• Marketing workflows
• Content production processes
• Project management
• Stakeholder management
• Execution
• Problem-solving
• Strategy translation
• Tech-curiosity
• Experimentation
• Learning
• Influence without formal authority
• Clear communication
• Bridging technical and non-technical teams

Location

• Japan
• Tokyo

Work Type

• 00% - 25% Travel

Experience Level

• Senior Manager

Education Level

• Bachelor’s degree

About the Company

• The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
• Innovation has been at the heart of our story since 1886.
• As a global organization, we seek opportunities to embrace and champion progress.
• Our careers span across functions and are globally connected to give you an unmatched career experience.
• The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.