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About the Role

Condé Nast is seeking a Digital Marketing Manager to drive consumer revenue growth through acquisition, retention, and engagement marketing campaigns across all its brands. This role involves planning and executing full-funnel strategies across digital channels, managing marketing budgets, and analyzing data to optimize performance and identify new growth opportunities.

Responsibilities

• Drive consumer revenue growth through acquisition, retention, and engagement marketing campaigns.
• Plan and deliver full-funnel strategies across digital channels.
• Work with CRM and Partnerships Marketing Managers to plan and deliver cross-channel campaigns.
• Lead the digital marketing strategy and execution across magazine subscriptions, memberships, and e-commerce products.
• Define and deliver integrated marketing plans that drive acquisition, retention, and lifetime value KPIs.
• Build cross-functional relationships to develop creative, high-performing campaigns.
• Collaborate with commercial, legal, and brand teams to maximize opportunities.
• Analyze and optimize activity through data-driven insights.
• Proactively identify new growth opportunities, including emerging channels, strategies, and partnerships.
• Manage marketing budgets to deliver set revenue and performance targets.
• Report to stakeholders on marketing impact, learnings, and opportunities.
• Create and develop digital marketing strategy across owned, earned, and paid channels.
• Strategically plan full-funnel campaigns to drive awareness, consideration, and acquisition.
• Lead the execution of the digital marketing strategy across all channels, managing budgets to meet KPI and revenue targets.
• Own end-to-end processes, including approvals and QA, adhering to set deadlines.
• Align strategies with Partnerships and CRM Marketing Managers to ensure cross-channel integration.
• Elevate plans through strategic guidance and optimization, ensuring initiatives are prioritized.
• Serve as the team’s paid media specialist, defining best-in-class paid media strategies.
• Manage channel performance and continually optimize performance to maximize ROI and LTV.
• Monitor and optimize KPIs and the levers that impact them using data and analytics.
• Create test & learn plans to inform future strategic direction of campaigns.
• Present learnings and future plans back to key stakeholders.
• Work with the data intelligence team and CRM & Segmentation to ensure proper customer targeting and data setup.
• Utilize customer data platform for campaign targeting.
• Work with internal & external designers to develop marketing creative strategy.
• Ensure marketing assets are best in class at driving performance and complement the brands.
• Forecast future performance and make informed recommendations on plan development.

Requirements

• Performance-driven paid media professional with a minimum of 5 years of experience running and optimizing campaigns on digital advertising platforms including Meta, Google & TikTok.
• Confident managing significant budgets and driving measurable ROI.
• Experience working successfully with affiliate platforms.
• Proven experience managing vendors and external partners, overseeing agency relationships end-to-end.
• Proven track record of devising fully integrated marketing strategies to deliver both acquisition & retention objectives.
• Solid understanding of the full marketing mix, with experience integrating digital activity with CRM, partnerships, print media and events.
• Driven, enthusiastic with strong commercial acumen and excellent organizational skills.
• Ability to deal with a broad variety of tasks & prioritize workload effectively, including project management and coaching others.
• Ability to work collaboratively with excellent people skills.
• Confident working with and aligning cross-functional teams who may have conflicting priorities.
• Highly analytical, utilizing data to uncover insights and opportunities, testing new approaches and continually improving marketing effectiveness.
• Expertise in data platforms and tools that will drive improvements in attribution modeling, DMP integration, and overall analytics processes.
• Strong communication and presentation skills with proven ability to present well to stakeholders.
• Ability to work well under pressure, to prioritize workload, and to meet deadlines.
• Strong attention to detail & focus on accuracy.
• A proactive, curious and action-oriented individual, turning ideas into impact at pace.

Skills

• Digital Marketing Strategy
• Full-funnel campaign planning
• CRM Marketing
• Partnerships Marketing
• Subscription marketing
• Membership marketing
• E-commerce marketing
• Digital growth strategies
• Integrated marketing plans
• Acquisition marketing
• Retention marketing
• Lifetime value (LTV) optimization
• Cross-functional collaboration
• Data analysis
• Performance optimization
• Budget management
• Stakeholder reporting
• Owned, earned, and paid media channels
• Paid media strategy
• ROI optimization
• Data platforms
• Attribution modeling
• DMP integration
• Analytics processes
• Communication skills
• Presentation skills
• Project management
• Vendor management
• Agency management
• Affiliate platforms
• Meta advertising
• Google advertising
• TikTok advertising

Location

• London, GB

Work Type

• Full-time

Experience Level

• Minimum of 5 years experience

About the Company

• Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms.
• The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.
• Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, and many others.
• The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month.
• Condé Nast has more than 37 million subscribers on YouTube and is home to a number of extremely popular podcasts, including The New Yorker Radio Hour, Vanity Fair’s Little Gold Men, and Vogue Stories.
• The company is headquartered in New York and London and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K. and the U.S, with local licence partners across the globe.
• Condé Nast is a global media company home to iconic brands including Vogue, GQ, AD, Condé Nast Traveler, Vanity Fair, Wired, The New Yorker, Glamour, Allure, Bon Appétit and many more.
• Headquartered in New York and London, the company produces award-winning journalism, content and entertainment for every platform today and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico, Spain, the U.K. and U.S., and Taiwan.
• At Condé Nast we value diversity of background, views and cultures.
• We celebrate people for their personal qualities, their skills and contributions.
• And we recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all.
• For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram.

Equal Opportunity

• Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.