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About the Role

Serve as the architect of the global partnership between our agency group and Heineken, our largest network client. This executive-level role requires a visionary leader to bridge enterprise operations with growth strategies, orchestrating global capabilities across media, data, technology, and business transformation to drive measurable business outcomes.

Responsibilities

• Elevate Senior Relationships: Cultivate trusted, peer-level partnerships with Heineken’s global C-suite and senior procurement leaders.
• Architect the Growth Roadmap: Design and execute the annual global business plan, translating Heineken’s long-term business goals into a concrete roadmap.
• Commercial & Contractual Governance: Serve as the custodian of the global client P&L, navigating contracts and achieving financial targets.
• Expand Network Footprint: Identify organic growth opportunities and cross-sell/up-sell capabilities within the Heineken ecosystem.
• Modernise the Operating Model: Drive transformation by evolving cross-border infrastructure for agility, speed-to-market, and resource efficiency.
• Integrated Solutions Orchestration: Break down internal silos to deliver unified, borderless solutions across Media and other dentsu practices.
• Data & Technology Pioneering: Embed data-driven insights and emerging technology into client solutions for next-generation media optimisation.
• Support the Global Hub Model: Champion and optimise the global hub ecosystem with Hub leadership.
• Operational Best Practice: Build and oversee specialised operational units, ensuring embedded, efficient, and effective practices.
• Govern a Borderless Matrix: Direct a global team and influence local market leaders, regional hubs, and client leads.
• Foster a High-Performance Culture: Build a culturally connected, best-in-class global community.
• SME Integration: Act as the strategic conduit between specialised subject-matter experts and the core client team.

Requirements

• Proven track record of steering multi-million-pound global accounts within a major media or marketing services network.
• Specific experience managing complex, procurement-led client relationships.
• Deep expertise in designing and optimising complex operating models, specifically centralising capabilities via global or regional hubs.
• Exceptional emotional intelligence and political acumen.
• Demonstrated ability to influence senior stakeholders and lead cross-functional teams across a highly matrixed, global footprint.
• Experience operating within international or matrixed organisations.

Skills

• Media planning across global, regional, and/or local markets.
• Deep knowledge of digital media ecosystems and leading global platforms (Meta, Google).
• Experience using data, analytics, and measurement frameworks to drive media effectiveness and optimisation.
• Understanding of media governance, agency management, and operational best practices.
• Strong stakeholder management and influencing skills across multiple levels and functions.
• Ability to navigate complexity and drive alignment across diverse global markets.
• Excellent communication and presentation skills.
• Strong project leadership and execution capabilities.
• Strategic thinking.
• Proactive, self-starting mindset.
• Agility and adaptability in fast-changing environments.
• Collaborative and relationship-oriented.
• Ability to influence without authority.
• Passion for media innovation, capability building, and continuous improvement.

Location

• London

Work Type

• Full time
• Permanent

Experience Level

• 15+ years’ experience in media, marketing, or communications roles
• Experience within FMCG, consumer goods, lifestyle, or global brand-led organisations preferred.

Education Level

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.

About the Company

• Heineken N.V. is a preeminent global leader in the consumer-packaged goods (CPG) and beverage sectors, operating as the world’s most international brewer and second largest by volume.
• The company is a highly sophisticated, data-driven global marketer with a commercial footprint spanning over 190 countries and managing a complex matrix of more than 300 premium, regional, local, and specialty brands.
• Brands include the global flagship Heineken® (and Heineken® 0.0), international premium brands like Amstel, Desperados, Sol, Tiger, Tecate, and Birra Moretti, and cider & specialty leadership with brands like Strongbow.
• For over 120 years, dentsu has focused on innovation, exploring new ways to reach, engage and nurture relationships with audiences.
• Dentsu drives a multiplier effect for clients at a global scale through Integrated Growth Solutions, with a promise of innovating to impact.
• Sustainability is a vital part of dentsu's business and an important area of focus for clients.
• Dentsu encourages its people to be fearless, embracing change and ambiguity, driven by passion for their work and excitement for the future.
• Dentsu creates opportunities for connection and collaboration, building a sense of belonging and having fun.