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About the Role

The Trade Marketing function is responsible for creating and implementing marketing strategies to drive the success of EU retail, concession and wholesale stores. This role will support retail full price and outlet, reporting directly to the Retail Marketing Manager. You are hands-on, collaborative, a creative thinker who is passionate about marketing and consumer behaviour.

Responsibilities

• Support the Senior Marketing Manager in the timely development and delivery of high impact, cost effective marketing plans in support of seasonal activity and events across EU owned retail Lifestyle & Outlet stores and outlet partner channels
• Collaborate with the cross-functional teams in the development of marketing initiatives and multichannel 360 campaigns with a focus on engaging instore customer experiences and events, influencer partnerships and digital campaigns
• Proactively collaborate across divisions, ensuring efficient communications to deliver consistent brand messaging and create a cohesive customer journey across all touchpoints
• Work in partnership with the internal digital teams to innovate and implement digital & social drive to store initiatives
• Effective end-to-end management & co-ordination of all stages of campaign development from initial brief through to design sign off, costings, eventual delivery into stores within the requested timeframe and monitoring results
• Foster strong and transparent relationship with internal and external stakeholders
• Facilitate store led clienteling initiatives/ appointments both virtual and instore – provide seasonal tools and manage GWP allocation
• Share seasonal assets and regular updates with mall and outlet partners – leverage their channels to amplify marketing activations and ensure global alignment
• Ensure all calendars are up to date.
• Work closely with Retail and Planning team to review participation in local promotional events and cascade to Outlet partners
• Effectively manage day to day communications with outlet partners
• Develop strong partnerships within the field and retail store network to foster new ideas and explore new opportunities
• Identify and present strategic opportunities that meet Michael Kors business objectives for retail full price and outlet channels (all product categories across MMK, Mens and Kids) – with a particular focus on traffic driving tactics
• Manage the projects budget and report on ROI
• Stay current and knowledgeable on new developments, trends and technologies in the luxury and fashion industry space
• Create compelling reports about the market, industry trends, and the competitive landscape
• Bring new and innovative ideas that can be developed into marketing initiatives

Requirements

• At least 3–5 years of Marketing experience, preferably in the luxury sector
• Proven success in planning and delivering campaigns
• Advanced proficiency in Microsoft Excel, Word, PowerPoint, and Outlook
• Bachelor’s degree or equivalent
• Well-versed in all aspects of Marketing with a strong brand judgement and understanding of the luxury industry
• Organised, efficient ways of working, owning projects and managing project files and trackers
• Exemplary written and oral communications
• Knowledge of a second European language
• Proactive and analytical approach to problem-solving, with a strategic mindset and the ability to think holistically across campaigns and channels

Skills

• Marketing
• Luxury Sector
• Campaign Planning
• Campaign Delivery
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Outlook
• Brand Judgement
• Luxury Industry Understanding
• Project Management
• Written Communication
• Oral Communication
• European Language
• Problem-Solving
• Strategic Thinking
• Consumer Behaviour
• Multichannel Campaigns
• Digital Campaigns
• Social Media
• Budget Management
• ROI Reporting
• Market Analysis
• Industry Trend Analysis
• Competitive Analysis

Location

• London

Work Type

• Full-time

Experience Level

• 3-5 years

Education Level

• Bachelor's degree or equivalent

Salary/Compensations

• 0.00 - 0.00 GBP

About the Company

• Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all is a designer who has created an enduring and iconic luxury lifestyle brand with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry. The fashion designer also focuses on giving back. For more than 35 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. In 2013, in a move to broaden his philanthropic efforts, Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products and other targeted initiatives help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over 35 million meals (and counting) to hungry children. For more information on how Capri Holdings Group uses your personal data, please see our Applicant Privacy Notice.

Equal Opportunity

• The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.