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About the Role

Clio is seeking a strategic Senior Customer Marketing Manager to lead the growth and optimization of Clio’s referral programme. You will design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals.

Responsibilities

• Design and launch new experiments to further extend our referral program.
• Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
• Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
• Leverage customer and data insights to identify opportunities for new segmentation strategies.
• Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
• Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

Requirements

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Proven success in driving pipeline growth and revenue through integrated campaigns.
• Excellent relationship-building skills and a strong positive attitude.
• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools.
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision-making and strategy development.

Skills

• B2B software marketing
• Growth marketing
• Demand generation
• Customer marketing
• Referral program management
• Data analysis
• Strategic planning
• Content creation
• Salesforce
• Ambassador
• Sendoso
• Pendo
• Marketing automation
• Project management
• Asana

Location

• Burnaby
• Toronto
• Calgary
• Canada
• U.S.

Work Type

• 12-Month Fixed Term Contract
• Hybrid work environment

Experience Level

• Senior

Salary/Compensations

• $107,900 to $126,900 to $145,900 USD

Benefits

• Competitive, equitable salary
• Top-tier health benefits
• Dental insurance
• Vision insurance
• Flexible time off policy (20 days encouraged)
• $2000 annual counseling benefit
• RRSP matching
• RESP contribution
• Clioversary recognition program

About the Company

• Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
• We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
• Clio is on a mission to transform the legal experience for all.
• Clio is the global leader in legal AI, building the platform that powers the future of legal work.
• We are advancing a comprehensive strategy that spans the full lifecycle of legal work—from knowledge and insight to execution and outcomes.
• At the center of this vision is the Intelligent Legal Work Platform, the legal industry’s first System of Action.
• By combining Clio’s core product suite with Clio Work and AI-native capabilities, the platform turns information into insight and insight into action.
• As we expand into the enterprise, Clio for Enterprise extends this foundation to support the complexity, scale, and operational rigor of global organizations through solutions like Clio Operate and Vincent by Clio.
• Backed by industry-leading data and intelligence, Clio is building the infrastructure that enables legal teams to operate with greater speed, confidence, and impact.
• Clio’s leadership and momentum have been recognized globally.
• In 2022, we achieved Centaur status, a milestone reached by fewer than 200 private SaaS companies worldwide.
• We are a proud honoree of the Forbes Cloud 100 and Fortune’s Future 50, have been named Innovator of the Year, and are a Platinum Club member of Canada’s Best Managed Companies.
• We are consistently recognized as one of Canada’s Top 100 Employers and a Top Employer for Young People, with our international offices also earning placements on Great Place to Work’s Best Workplaces lists.
• Headquartered in Vancouver, Canada, Clio has grown to more than 2,000 employees across offices in Toronto, Calgary, Dublin, Manchester, Sydney, Barcelona, and Bogotá—bringing together diverse perspectives to solve one of the world’s most complex and impactful professional challenges.
• Join Clio and help define the future of legal work through AI.
• We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations.

Equal Opportunity

• Our team shows up as their authentic selves, and are united by our mission.
• We are dedicated to diversity, equity and inclusion.
• We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
• We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
• We are committed to equal employment and we encourage candidates from all backgrounds to apply.
• Clio provides accessibility accommodations during the recruitment process.
• Should you require any accommodation, please let us know and we will work with you to meet your needs.