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About the Role

As an Event Marketing professional for the Corporate Campaign Group, you will lead the planning and execution of various events, including B2B exhibitions, seminars, and company-hosted conferences. Your role will extend beyond mere operations to designing experiences that drive business results and maximize brand value through collaboration with global teams and sales departments. This position offers the opportunity to shape Trend Micro's marketing initiatives in the Japanese market at the forefront of AI and cybersecurity.

Responsibilities

Plan and strategize events, optimizing global strategies and sales objectives for the Japanese market, including theme and content design tailored to target companies' challenges and needs.
Plan and manage company-hosted events such as annual conferences and industry seminars, overseeing speaker selection, session structure, and experience design to embody the brand.
Oversee projects by coordinating with internal departments (Sales, Product, PR, Design) and external partners (production companies, venue operators, interpreters).
Plan and execute lead generation and promotion strategies, including direct outreach, email marketing, social media, and advertising, designing customer journeys that lead to lead acquisition and optimizing nurturing scenarios using MA tools.
Plan and execute web content, landing pages, and advertising campaigns linked to events, maximizing engagement across digital channels (SEO/SEM, display ads, social media ads) before and after events.
Lead on-site event operations and management, including setup, execution, and troubleshooting, ensuring a comfortable environment for participants, speakers, and staff.
Analyze post-event reports, including participant data, lead acquisition numbers, MQL/SQL progress, and digital campaign KPIs (CVR, CPL, engagement rates), reporting findings and proposing improvements for future initiatives.

Requirements

Over 1 year of experience in planning, executing, and evaluating corporate events (exhibitions, seminars, conferences).
Project management experience, including managing and advancing multiple concurrent tasks while engaging internal and external stakeholders.
Experience in event budget planning, management, and contract negotiation/management with external partners.
Over 1 year of experience planning, executing, and measuring the effectiveness of email marketing, social media advertising, SEO/SEM, or landing page creation.
Experience in understanding the customer's purchasing process through collaboration with sales or direct sales experience, and designing initiatives with a focus on MQL to SQL/deal conversion.

Skills

Understanding of and interest in IT/security industry product/service structures and market trends (cloud, SaaS, network, digital marketing).
Logical thinking and planning skills to design events based on 'who, why, and what to deliver'.
Communication skills to facilitate smooth collaboration with internal stakeholders (Sales, Marketing, Management) and external vendors.
Experience operating MA/SFA tools (D365, Marketo, HubSpot), BI tools (Tableau, PowerBI), and ad management tools (Google Ads, Meta Ads Manager).
Experience in driving PDCA cycles by analyzing customer data and applying it to measure and improve initiatives.
Business English communication skills for working in foreign-affiliated companies and managing global events.

Location

Japan

Work Type

Full-time

Experience Level

1+ years

About the Company

Trend Micro, originating in Japan, is a global cybersecurity leader with over 35 years of experience, protecting the security environments of over 500,000 organizations and individuals worldwide with the vision of creating a world where digital information can be exchanged securely.
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data.
We embrace change, empower our people, and foster innovation in an increasingly connected world.
Our diverse, multicultural workforce is at the heart of our global success.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together.
Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
Explore working at TrendAI™ AI Fearlessly.

Equal Opportunity

We value a corporate culture centered on five core values: Customer, Change, Collaboration, Innovation, and Trustworthiness. We provide an environment where each individual can work authentically, enjoy challenges, and contribute to society based on trust.