Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Head of Digital Marketing for Canada will shape and lead the digital strategy that connects investors and advisors to Vanguard's products, insights, and thought leadership. This leader will play a critical role in advancing Vanguard's mission to give clients the best chance for investment success by creating meaningful, data-driven digital experiences that drive engagement, acquisition, and retention.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy across paid, owned, and earned channels to support Vanguard Canada's growth objectives.
• Establish leading digital marketing practices, optimize performance across the customer journey, and improve return on investment for key business partners.
• Build and maintain a best-in-class digital marketing ecosystem that supports personalized, connected experiences for both advisor and investor audiences.
• Lead the evolution of content and digital engagement strategies, ensuring communications are timely, relevant, compliant, and personalized across all channels.
• Manage the paid media budget across campaign-based and always-on programs, maximizing efficiency and business impact.
• Define analytics and measurement frameworks that provide clear attribution, actionable insights, and a comprehensive view of marketing performance.
• Leverage customer, campaign, and market data to inform strategy, improve targeting, and deepen customer engagement.
• Partner with Marketing Technology, Data, and IT teams to develop an integrated marketing technology architecture aligned with Vanguard's global design standards and future-state vision.
• Evaluate emerging digital marketing and marketing technology solutions, including customer data platforms, artificial intelligence, and machine learning capabilities, to continuously enhance Vanguard's digital marketing effectiveness.
• Lead, coach, and develop a high-performing team of digital marketing professionals while fostering a collaborative and inclusive team culture.
• Manage agency and vendor partnerships to ensure strong performance, accountability, innovation, and alignment with business goals.

Requirements

• 10+ years of progressive marketing leadership experience, including significant digital marketing leadership experience within financial services, asset management, wealth management, banking, insurance, or a related financial institution.
• Demonstrated success developing and executing large-scale digital marketing strategies that drive measurable business outcomes, customer acquisition, engagement, and retention.
• Deep expertise across digital marketing disciplines, including paid media, digital acquisition, customer journey optimization, marketing automation, personalization, analytics, and marketing technology.
• Strong understanding of advisor and investor audiences, financial products, and the regulatory environment governing financial services marketing.
• Proven experience managing substantial digital marketing budgets and external agency/vendor relationships.
• Experience operating in complex, global, matrixed organizations and influencing senior stakeholders across functions and geographies.
• Undergraduate degree required; MBA or other advanced degree preferred.
• Proficiency in English required; French language skills are an asset.
• Relevant digital marketing credentials and certifications (e.g., analytics, Martech, digital strategy, performance marketing) are a must.

Skills

• Digital marketing strategy
• Paid media
• Digital acquisition
• Customer journey optimization
• Marketing automation
• Personalization
• Analytics
• Marketing technology
• Financial services marketing
• Asset management
• Wealth management
• Banking
• Insurance
• Customer data platforms
• Artificial intelligence
• Machine learning

Location

• Toronto, Canada

Work Type

• Hybrid
• In office Tues-Wed-Thurs

Experience Level

• 10+ years of progressive marketing leadership experience
• Significant digital marketing leadership experience

Education Level

• Undergraduate degree required
• MBA or other advanced degree preferred
• Relevant digital marketing credentials and certifications

Salary/Compensations

• C$118k-C$216k plus bonuses

Benefits

• Health insurance
• Accident and life insurance
• Retirement savings plans

About the Company

• Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals.
• We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.

Equal Opportunity

• Vanguard is committed to fostering an accessible and inclusive workplace.
• We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.
• If you require accommodation at any stage of the recruitment process, please inform us. We will work with you to meet your needs and you can reach us at americas_crewcentral@vanguardhr.com, quoting the job ID and job title.