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About the Role

The Manager, Alumnae Communications is a key figure supporting the Office of Advancement with digital marketing and communications responsibilities essential to Barnard's mission. This role serves as a bridge between the College and the alumnae community, using digital and print tools to foster engagement and support fundraising initiatives.

Responsibilities

• Manage end-to-end email production, including writing content and building segmented audiences.
• Perform routine website updates and maintain an online presence using web platforms.
• Create visual imagery and multimedia assets for marketing campaigns, emails, social media, and events.
• Collaborate on deliverables for Barnard Magazine, including compiling Class Notes and managing targeted communications.
• Ideate, create, and manage content and inbox for the Barnard Alumnae social media channel.
• Provide tracking, analysis, and reporting on the performance of digital platforms.
• Offer data-driven recommendations for improving communications through best practices and A/B testing.
• Serve as the primary manager of the Alumnae website and liaison with the webhost.
• Partner with other departments and administrators to align message strategies for the alumnae audience.
• Manage ongoing campaigns, content creation timelines, and digital assets.
• Attend and provide operational and staffing support for College events as needed.

Requirements

• Bachelor’s degree or equivalent experience.
• Minimum 2-4 years of experience in digital marketing/communications, or related field.
• Superior written and oral communication skills.
• Exceptional attention to detail.
• Must meet the department’s core values of collaboration, aspiration, transparency, respect, accountability, and trust.

Skills

• Content management systems
• Email marketing systems (e.g. Marketing Cloud, Thankview, Salesforce)
• Design software (e.g. Canva, Photoshop, Illustrator)
• Analytics tools (e.g., Google Analytics, Facebook Insights)
• Online marketing and measurement trends
• Analytical skills
• Data-driven thinking
• Relational databases (Salesforce, Colleague Advance, or other)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Proofreading and editing
• Independent work and teamwork
• Organizational skills
• Creativity
• Resourcefulness
• Prioritization
• Project execution under deadlines
• Knowledge of fundraising principles and techniques
• Tact and diplomacy in communication
• Confidentiality
• AI as a tool (optional)

Location

• Hybrid

Work Type

• Hybrid
• Full time

Experience Level

• 2-4 years

Education Level

• Bachelor's degree

Salary/Compensations

• $69,000 - $74,000

About the Company

• Barnard College is an intellectually stimulating, diverse college community of approximately 800 full- and part-time faculty and staff dedicated to providing an extraordinary educational environment for our 2,600 students.