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About the Role

Russell Hendrix Foodservice Equipment is seeking an Inside Sales Representative to join their Mississauga-based sales team. This role is ideal for individuals who excel at high-volume outreach, relationship building over the phone, and new business development within a high-energy, fully onsite sales environment.

Responsibilities

• Identify and engage potential customers who are inactive or have never purchased from Russell Hendrix
• Utilize phone and email outreach to build relationships and convert prospects into active customers on our e-commerce platform
• Establish and maintain strong relationships with existing and potential customers, understanding their needs and offering tailored solutions
• Actively pursue sales opportunities by contacting new leads and following up on prospects generated through lead generation forms
• Pass on leads to the Outside Sales team for in-person follow-up where appropriate
• Consistently meet or exceed daily, monthly, and quarterly KPIs including outbound call volume, email engagement, and revenue targets
• Monitor customer e-commerce orders and abandoned carts, reaching out to encourage completion of purchases and upsell where appropriate
• Engage customers with multiple e-commerce orders through personalized outreach, recognizing their loyalty and exploring further business opportunities
• Promptly respond to and follow up on customer requests and inquiries, providing expert advice and solutions regarding products and services
• Maintain a robust and organized sales pipeline using Zoho CRM to track progress and ensure timely follow-up
• Utilize existing sales funnels and create new opportunities through proactive research and networking
• Collaborate with the Business Resource Sales Manager to forecast sales trends and set future targets
• Participate in strategy sessions to enhance sales practices and promote business growth
• Communicate Russell Hendrix's unique value proposition, industry expertise, and customer-centric culture during all interactions
• Perform other related duties as required

Requirements

• 3+ years of experience in a high-volume outbound sales or account management role
• Experience in distribution, beverage, foodservice, or another relationship-driven sales environment is strongly preferred
• Proven ability to meet or exceed ambitious sales targets and KPIs
• High school diploma required
• College diploma or degree in Business, Marketing, or a related field is preferred
• Exceptional verbal and written communication skills, with the ability to build rapport and persuade effectively over the phone and by email
• Highly self-motivated and persistent, with a proactive approach to outreach and follow-up
• Strong organizational skills and ability to manage a high-volume pipeline with discipline and focus
• Proficient in Microsoft Office tools and comfortable learning new platforms quickly
• Experience with Zoho CRM is considered an asset
• Analytical and data-informed, with the ability to use sales statistics to guide activity and decision-making
• Customer-focused with a genuine interest in understanding client needs and delivering solutions

Skills

• High-volume outreach
• Relationship building
• New business development
• Verbal communication
• Written communication
• Persuasion
• Self-motivation
• Persistence
• Proactive outreach
• Follow-up
• Organization
• Pipeline management
• Microsoft Office proficiency
• Zoho CRM experience
• Analytical skills
• Data-informed decision-making
• Customer focus

Location

• Mississauga, Ontario

Work Type

• Full-time
• Onsite

Experience Level

• 3+ years of experience

Education Level

• High school diploma
• College diploma or degree in Business, Marketing, or a related field

Benefits

• Flexible Health & Dental Benefits
• Life Insurance
• Employee & Family Assistance Program
• $400 Annual Wellness Benefit
• Paid Volunteer Day
• Excellent Employee Discount

About the Company

• At Russell Hendrix Foodservice Equipment, we empower customers to succeed by providing high-quality foodservice solutions across Canada.
• For over 80 years, we've been a trusted partner to restaurants, hotels, and institutions nationwide, delivering industry-leading design, product solutions, distribution, and execution.
• We're a team of people who believe how we work matters just as much as what we achieve.
• Our values of respect, integrity, and accountability guide how we treat one another and serve our customers.
• Our culture is defined by a strong customer focus, a mindset of winning as one team, a commitment to investing in success, and a genuine sense of care.
• We collaborate, support one another, and take pride in delivering great work together.
• Joining Russell Hendrix means being part of a team that values your contributions, supports your growth, and gives you the opportunity to make a real impact in your role.

Equal Opportunity

• Russell Hendrix welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
• Russell Hendrix is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Russell Hendrix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.