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About the Role

Responsible for supporting the execution of PC Insurance’s marketing measurement approach and enabling the effective use of customer audiences across our CRM platform (Salesforce Data Cloud and Marketing Cloud) and digital marketing channels. This role supports audience segmentation, campaign activation, and performance reporting, while acting as a connection point between marketing, analytics, and lifecycle marketing teams to ensure customer data is translated into accurate targeting, consistent execution, and measurable outcomes.

Responsibilities

Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud, in support of CRM and paid media partners.
Identify and segment audiences by acquisition channel and lead source, enabling lifecycle marketing managers and digital media partners to act on CRM data effectively.
Support campaign QA and launch readiness across CRM channels.
Monitor campaign performance and contribute to reporting and insight development within an established measurement framework.
Coordinate with analytics and marketing partners as a primary point of contact; engage technology and finance teams as needed.
Continuously refine audience builds and operational processes to improve execution quality and efficiency.

Requirements

Demonstrable hands-on experience with Salesforce Data Cloud (CDP); this is the core platform requirement for the role.
Working knowledge of Salesforce Marketing Cloud, with the ability to build and activate audiences across CRM channels.
Understanding of CRM strategy and lifecycle marketing principles.
Familiarity with lead source attribution and the ability to identify and segment audiences by acquisition channel, in support of paid media and lifecycle marketing partners.
Strong communication skills with the ability to collaborate across marketing and analytics teams, and work effectively with technology and finance stakeholders as needed.
Experience with analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics; candidates with strong Salesforce platform expertise but limited experience in these tools are encouraged to apply.
Ability to interpret campaign performance data and contribute to reporting within an established measurement framework.
Post Secondary education in a related field

Skills

Salesforce Data Cloud
Salesforce Marketing Cloud
CRM strategy
Lifecycle marketing
Lead source attribution
Audience segmentation
Tableau
Google Analytics
Adobe Analytics

Location

Canada

Work Type

Full-time

Education Level

Post Secondary

Benefits

Competitive discretionary bonus
Market leading RRSP match program
Medical, dental, vision, life, and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up
Generous vacation policy and personal days
Virtual events
Professional development and comprehensive Career Development program

About the Company

At EQB, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. And as the exclusive financial partner of Loblaw Companies Limited's PC Optimum™ loyalty program, we're woven into the daily lives of more than 18 million members across Canada.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

Equal Opportunity

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team.
All candidates considered for hire must successfully complete a criminal background check and credit check.
While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.