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About the Role

As Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be. You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.

Responsibilities

Lead the go-to-market (GTM) and product adoption efforts for your product portfolios, including positioning and messaging, new feature launches, adoption programs, internal team enablement, and other programs that help empower our customers to improve their operations.
Partner with product team counterparts to develop strategies that successfully bring new features to the market.
Enable sales, marketing, support, customer success, payment operations, revenue operations and other internal teams to tell a compelling story about our product benefits.
Create stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.
Build and execute tactical marketing plans that increase product and feature adoption and support retention.
Speak to and with customers to gain new perspective and feedback on our products.
Collaborate with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
Build experiments, test theories, and share learnings with cross-functional teams.
Use data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.
Track and report on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

Requirements

Results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation.
Ability to uncover a story within both product and audience data to drive strategic approaches to campaigns and releases.
Comfort with numbers.
Deep understanding of customer pain points and needs.
Ability to communicate complex products in a compelling and impactful way.
Proactive to deliver against timelines and deadlines.
Self-motivated problem solver with a high sense of ownership.
Strategic thinker who creates marketing plans grounded in data.
Strong communication and collaboration skills.
Energized by working cross-functionally to bring projects to completion within the projected time frame.
Experienced with at least 2-4 years of experience in product marketing.
Data-first approach, adept at using analytics platforms and insights to inform recommendations on program strategies as well as audience segmentation, and substantiate approaches.
Strong writing skills to tell compelling stories.
Ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.
Intellectually curious, with a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
Agile and methodical in structuring work and prioritising as new opportunities arise.
Bias toward action, energized by making things happen and getting things done.
Collaborative, enjoying working together with your team and cross-functionally to drive stronger outcomes.
Creative, with a habit of thinking outside the box in marketing approaches.
Self-starter, naturally curious, resourceful, and motivated to make things happen.

Skills

Product Marketing
Go-to-Market (GTM) Strategy
Product Adoption
Positioning and Messaging
New Feature Launches
Adoption Programs
Internal Team Enablement
Sales Enablement
Marketing Enablement
Support Enablement
Customer Success Enablement
Payment Operations Enablement
Revenue Operations Enablement
Product Messaging
Campaign Strategy
Market Differentiation
Tactical Marketing Plans
Customer Retention
Customer Feedback
Market Research
Experimentation
Data Analysis
Customer Insights
Customer Marketing
Competitive Intelligence
Performance Tracking
KPI Reporting
Analytics Platforms
Audience Segmentation
Storytelling
Strategic Thinking
Tactical Execution
Intellectual Curiosity
Agility
Collaboration
Creativity
Self-Starter
Fintech / Payments Experience (Bonus)
Legal or Legal Technology Industry Experience (Bonus)

Location

Burnaby
Toronto
Calgary

Work Type

Hybrid

Experience Level

2-4 years of experience in product marketing

Salary/Compensations

$97,300 to $114,500 to $131,700 CAD

Benefits

Competitive, equitable salary
Top-tier health benefits, dental, and vision insurance
Flexible time off policy, with an encouraged 20 days off per year
$2000 annual counseling benefit
RRSP matching
RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

About the Company

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Clio is on a mission to transform the legal experience for all.
Clio is the global leader in legal AI, building the platform that powers the future of legal work.
With the scale, data, and ambition to redefine how the legal industry operates, we are advancing a comprehensive strategy that spans the full lifecycle of legal work—from knowledge and insight to execution and outcomes.
At the center of this vision is the Intelligent Legal Work Platform, the legal industry’s first System of Action.
By combining Clio’s core product suite with Clio Work and AI-native capabilities, the platform turns information into insight and insight into action.
As we expand into the enterprise, Clio for Enterprise extends this foundation to support the complexity, scale, and operational rigor of global organizations through solutions like Clio Operate and Vincent by Clio.
Backed by industry-leading data and intelligence, Clio is building the infrastructure that enables legal teams to operate with greater speed, confidence, and impact.
Clio’s leadership and momentum have been recognized globally.
In 2022, we achieved Centaur status, a milestone reached by fewer than 200 private SaaS companies worldwide.
We are a proud honoree of the Forbes Cloud 100 and Fortune’s Future 50, have been named Innovator of the Year, and are a Platinum Club member of Canada’s Best Managed Companies.
We are consistently recognized as one of Canada’s Top 100 Employers and a Top Employer for Young People, with our international offices also earning placements on Great Place to Work’s Best Workplaces lists.
Headquartered in Vancouver, Canada, Clio has grown to more than 2,000 employees across offices in Toronto, Calgary, Dublin, Manchester, Sydney, Barcelona, and Bogotá—bringing together diverse perspectives to solve one of the world’s most complex and impactful professional challenges.
Join Clio and help define the future of legal work through AI.
Learn more at clio.com/careers.
We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations.
In recruitment, AI helps us streamline the process for greater efficiency.
However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Equal Opportunity

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission.
We are dedicated to diversity, equity and inclusion.
We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process.
Should you require any accommodation, please let us know and we will work with you to meet your needs.