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About the Role

As part of North Strategic and Publicis Groupe Canada's growing Influencer practice, you will develop and deliver strategic, creative client programs, focusing on driving important and exciting content across all brand social platforms to influence, inspire, educate and engage your audience.

Responsibilities

• Help develop fully integrated communications including social media and influencer programs for world-class brands
• Support, create, and execute Influencer Marketing programs from start to finish, including sourcing influencers, handling contracting/negotiating, developing briefing materials, and managing the concept/content review process in collaboration with clients
• Manage multiple facets of client programs including research and insights, strategy development, campaign and creative execution, social advertising, analytics, and reporting
• Project manage and coordinate elements of campaigns
• Leverage metrics and research to define and track performance against client objectives
• Write social media posts, internal/external emails, client communications, and other communications
• Develop & track editorial calendars for Brand Channels and live event coverage
• Contribute to the direction of visual brand content based on client objectives, working with the creative team
• Maintain ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations, and social media
• Participate in agency-wide brainstorming sessions
• Participate in client presentations and support new business pitches

Requirements

• At least 2-3 years of experience in a PR or Influencer agency
• Genuine curiosity about how technology and innovation affects communication and evolves social behaviors
• Passionately committed to collaboration
• Excellent cross-functional leadership, presentation, and communication skills; dynamic team player
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Willing to learn and grow in your career
• Superior time management and organizational abilities
• Strong interpersonal abilities to effectively manage internal and external relationships, vendors, and agency partners
• Experience pitching, negotiation, and contracting influencers and/or content creators
• Comfortable hosting briefing calls with influencers/agents to ensure adherence to brand guidelines
• Ability to be flexible in a changing work environment and work well under pressure
• Skilled at analyzing data, deriving insights, and building recommendations to help evolve client work
• Curious about AI and how it can amplify client campaigns
• Refined understanding of community management

Skills

• Social platforms (Meta, X, YouTube, Instagram, Tumblr, WhatsApp, Snapchat, TikTok etc.)
• Effective measurement frameworks for social programs
• Microsoft Office applications (Excel, Word, Outlook, etc.)
• Collaborative team communication/project management applications (Microsoft Teams, Asana)
• Photoshop

Location

• Toronto

Work Type

• Hybrid
• Remote (up to 20 days per year)

Experience Level

• 2-3 years

Education Level

• Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies or a related field

Salary/Compensations

• CAD$50K-$60K per year

Benefits

• Meaningful work
• Culture of entrepreneurship, creativity, growth and collaboration
• Work with top talent at an award-winning agency
• Commitment to career development and personal success
• Access to thousands of on-demand e-learning opportunities
• Suite of leading AI tools and resources
• Highly competitive compensation and benefits package
• Substantial time off policies
• Mental wellness resources
• Hybrid work environment
• Parental leave top-up program
• Regular social events
• Cell phone & internet allowance
• Professional development or wellness allowance
• Business Resource Groups
• Private health and Dental insurance
• Life and Disability insurance

About the Company

• North is a strategic communications agency in Canada that makes it personal, moving brands with ideas that travel and influence.
• We combine the agility of a boutique agency with the strength of Publicis Groupe’s global network.
• Our teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.
• In a noisy world, we earn attention through bold ideas, rigorous execution, and a relationship‑first approach that helps our people and our clients grow.
• North Strategic has a high level of employee engagement, fostering relationships beyond the work week.
• We celebrate company and employee milestones and encourage quality time together.
• We pride ourselves on an entrepreneurial, creative, and empowering culture due to our strong commitment to employee engagement.

Equal Opportunity

• North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.