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About the Role

This role owns Moss's top-of-funnel tooling stack, including HubSpot, Salesforce lead and campaign layer, and Attention. You will diagnose and rebuild lead routing and attribution, implement AI-driven routing and dynamic nurture, and set the roadmap for this domain within Commercial Systems. You will partner closely with Growth, BDR, and SDR teams, reporting to the Director of Commercial Systems.

Responsibilities

• Own and administer the marketing automation stack (HubSpot) to support campaign management and email marketing.
• Design and maintain tooling for multi-channel lead flow handoff across marketing, product, and sales into Salesforce.
• Administer Salesforce's Lead, Contact, and campaign influence layer, diagnosing and fixing routing gaps.
• Partner with Growth, BDR, SDR, and Partnerships to translate requirements into system changes.
• Run sales productivity tooling such as Attention, including onboarding and offboarding users.
• Monitor system performance, resolve bugs, and ship fixes in partnership with engineering.
• Act as the internal and vendor-facing subject matter expert for top-of-funnel tooling, experimenting to keep the stack best in class.

Requirements

• 4+ years' experience administering a marketing automation platform (HubSpot or equivalent) and Salesforce, including lead routing and lifecycle management, in a B2B SaaS context.
• Salesforce Certified Administrator.
• Experience with AI productivity tooling such as n8n and Attention.
• Fluent English (native or C2).
• Experience with lead routing or lifecycle management tooling such as LeanData, RingLead or Chili Piper is a plus.
• Experience working with APIs and engineering teams is a plus.
• Takes time to understand the problem with business stakeholders before proposing a solution.
• Delivers change consistently, with a track record of measurable impact.
• Comfortable diagnosing messy, undocumented systems and defining the target state.
• Willing to experiment and test new approaches.
• Designs and builds AI-powered workflows or tools in production, with clear evidence of real-world usage and impact.

Skills

• HubSpot administration
• Salesforce administration
• Lead routing
• Lifecycle management
• AI-driven routing
• Dynamic nurture
• Campaign management
• Email marketing
• API integration
• Engineering collaboration

Location

• Berlin

Work Type

• Full-time

Experience Level

• 4+ years experience

Education Level

• Salesforce Certified Administrator

Benefits

• Top-of-market compensation package, including equity.
• In-person collaboration in vibrant offices with weekly breakfasts and Friday demos.
• 20 days “work from abroad”.
• 600EUR/GBP Learning & Development Budget.
• Other local benefits.

About the Company

• Moss is a SaaS scale-up founded in Berlin, with a team of 300+ people from 50+ nationalities in 5 offices across Europe.
• Our ambition is bold: to power every SMB’s spend across Europe - fully digital, AI-driven, and seamlessly integrated for complete control.
• Over 5000 businesses in Germany, Netherlands and the UK use Moss’ leading spend management product.
• Moss has raised a total of €180 million in funding and is backed by renowned tech investors.
• Be part of a culture that thrives on impact and speed, where you can take bold moves, learn fast and accomplish more.