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About the Role

In this role, you will be the strategic voice behind our ads, social platforms, and customer touchpoints, responsible for crafting, optimizing, and leading our content engine across all outbound marketing channels. You will be the guardian of our brand’s pulse, using your words to drive growth, deepen customer loyalty, and make our brand's vision unmissable. You blend storytelling with conversion psychology, know how to pack a punch into a character limit, and love seeing your words drive actual results. You are interested in the "why" as much as the "what," and you are ready to collaborate with a high-energy team of designers, marketers and project managers to bring our content pillars to life.

Responsibilities

Leverage strong writing and deep user experience expertise to craft compelling, on-brand, error-free content for outbound marketing channels.
Interpret and build upon creative briefs to deliver performance-accountable digital ads, brand campaigns, social media posts, videos, emails, blog posts, letters and more.
Ensure messaging fits its delivery format, channel or stage of the marketing funnel, and incorporates user experience, SEO and accessibility standards.
Partner closely with graphic designers, video designers, editors, project managers and marketers to facilitate cohesive, deadline-driven work.
Develop and maintain systems and best practices for content creation, maintenance and repurposing using appropriate tools, frameworks and design systems.
Interpret business priorities, review metrics from current or previous campaigns, and develop strategies for creative messaging to influence them.
Present to internal stakeholders, advocate for content strategies and best practices, and anchor recommendations with reasoning.
Demonstrate knowledge of evolving industry trends and technology, including AI adoption, and adapt creative strategies to leverage them effectively.
Conduct periodic competitive audits.

Requirements

4+ years of experience in multichannel, customer-facing content creation (copywriting, content strategy, digital marketing, online publishing, UX writing, etc.)
Proven writing, editing and marketing skills, and outstanding command of English spelling and grammar.
Experience with CP style and working with company style guides.
Proficiency with varied content types, whether long-form (e.g. blog posts, press releases) or short-form (e.g. social media copy, banner ads, social posts).
Working knowledge of Adobe Workfront or comparable work management software.
Ease with managing multiple projects big and small, while navigating a fluctuating workflow, maintaining copy decks, meeting deadlines and proactively communicating status updates.
Incredible people skills and ability to partner effectively with diverse stakeholders (marketing, product, legal).
Desire to collaborate, incorporate feedback and negotiate when necessary.
Working knowledge of accessibility, plain language and SEO best practices.
A willingness to embrace change, adapt strategies on the fly and be open to new ways of working.
Candidates must submit work samples/portfolios with their application.

Skills

Copywriting
Content strategy
Digital marketing
Online publishing
UX writing
Writing
Editing
Marketing
English spelling and grammar
CP style
Company style guides
Content management systems
AI adoption
Storytelling
Conversion psychology

Location

161 Bay Street (93021), Canada, Toronto, Toronto, Ontario

Work Type

Hybrid work environment
3 days in the office

Experience Level

Senior Associate

Education Level

Bachelor's degree in English, journalism, public relations or a related marketing communications field (preferred)

Salary/Compensations

$94,800 to $108,200

Benefits

One-time Work From Home allowance
Full coverage for spouses, domestic partners, and dependents
Up to $3000 in mental health coverage
Up to $5000 in tuition subsidies per year

About the Company

For 30 years, we’ve been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding.
We want to help Canadians succeed with credit, because we believe in people — in our customers, in our associates, and in talent like you!
We’re a united group of creative problem-solvers dedicated to delivering best-in-class, performance-accountable experiences.
By connecting with Canadians in ways that spark action and build trust, we transform business intent into measurable market success.
Join a collaborative environment where your craft is valued and your impact is visible across every channel we touch.
At Capital One, we’re building a leading information-based technology company.
Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.
We measure our efforts by the success our customers enjoy and the advocacy they exhibit.

Equal Opportunity

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment.
We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at ARCanada@capitalone.com.
All information you will provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.