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About the Role

We are seeking a Senior Editor to establish The COO Club as a trusted, community-powered media brand for operations leaders and senior executives. This role involves defining the brand's voice, editorial strategy, contributor network, content formats, and audience experience, focusing on growing loyal audiences through authoritative, practitioner-led content across various media platforms. The position is centered on audience growth and editorial leadership, creating content that aids decision-making, system building, AI adoption, and efficiency improvement.

Responsibilities

Build engaged, community-powered editorial experiences
Create serious-fun, expert-driven editorial and audience experiences that grow subscribers, increase newsletter engagement, and build loyal operations leadership audiences
Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats
Develop content informed by real practitioner insight, including interviews, contributor conversations, operations and executive communities, surveys, Q&As, and social listening
Create audience experiences focused on operational strategy, AI-enabled workflows, organizational efficiency, cross-functional execution, systems and tooling, and modern executive leadership
Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences
Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets
Ensure editorial output reflects the publication's tone, usefulness, authority, and audience relevance
Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement
Create insight-led decision-support content that performs
Create and improve content that helps operations leaders and executives make better strategic, operational, AI, and organizational decisions
Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, AI, and practitioner-led content
Build content that helps operations leaders understand what to do, how to do it, and what tools, workflows, systems, or approaches can help
Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys
Build topical authority around operational leadership, AI-enabled systems, organizational design, cross-functional execution, and executive decision-making
Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, operational playbooks, expert interviews, surveys, member exclusives, and lead magnets
Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation
Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance
Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability
Share learnings, experiments, and repeatable editorial playbooks across the organization
Expand audience reach, relationships, and distribution
Help grow The COO Club through contributor relationships, strategic partnerships, distribution systems, and community engagement
Identify, recruit, and manage COOs, operations executives, operational SMEs, partners, and contributor voices
Build contributor → content → audience → community growth loops
Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships
Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels
Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships
Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful
Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence
Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality

Requirements

Understand how to create editorial brands that professionals actively trust, return to, and recommend
Deeply curious about how COOs and operations executives operate, make decisions, adopt AI, design organizations, drive efficiency, and navigate cross-functional complexity
Know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing
A builder of audience systems, community loops, and repeat engagement
Think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences
Comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time
Care about usefulness, clarity, audience trust, and measurable impact
Strong editorial judgment and audience instincts
Experience creating B2B, practitioner-led, or professional editorial content
Strong interviewing and synthesis skills
Ability to turn complex operational challenges, executive priorities, and organizational topics into useful, engaging editorial experiences
Experience growing newsletter engagement, subscriber audiences, or community participation
Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events
Comfort using analytics and audience signals to guide experimentation and optimization
Experience collaborating with contributors, SMEs, and strategic partners
Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends
Strong organizational and communication skills
Ability to operate with speed, experimentation discipline, and audience empathy

Skills

Editorial judgment
Audience instincts
B2B content creation
Practitioner-led content creation
Professional editorial content creation
Interviewing
Synthesis
Newsletter engagement
Subscriber audience growth
Community participation growth
Multimedia content creation
Social media content creation
Video content creation
Podcast content creation
Webinar content creation
Event content creation
Analytics utilization
Audience signal utilization
Experimentation guidance
Optimization guidance
Contributor collaboration
SME collaboration
Strategic partner collaboration
SEO
Distribution strategy
Audience engagement
AI discovery trends
Organizational skills
Communication skills
Speed of operation
Experimentation discipline
Audience empathy
Operations leadership coverage
Organizational design coverage
AI transformation coverage
Enterprise systems coverage
Workflow optimization coverage
Executive decision-making coverage
Benchmark report creation
Survey creation
Insight-led content creation
Podcast hosting
Webinar hosting
Livestream hosting
Editorial event participation
Modern operational tooling familiarity
Enterprise systems ecosystem familiarity
Community-powered editorial system building
Contributor network building

Location

Remote
Hybrid

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$120,000 - $150,000 CAD

Benefits

Discretionary bonus
Comprehensive benefits package

About the Company

The COO Club is building on the foundation of TheDigitalProjectManager.com, which has established a substantial audience around project delivery, work management, PM software, operational systems, and team execution.
The COO Club is a senior media brand for individuals responsible for how work is designed, governed, automated, and executed.
The COO Club assists operations leaders in making informed decisions in the AI era through peer-driven insights, practical frameworks, executive playbooks, software guidance, events, and community experiences.
Coverage focuses on AI-enabled operations, organizational design, cross-functional execution, operational efficiency, systems optimization, scalable delivery, and modern executive leadership.
The audience comprises COOs, VPs of Operations, Heads of Delivery, operations executives, PMO leaders, transformation leaders, and senior practitioners seeking practical insight, trustworthy guidance, and professional connection.
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C., Canada.
Since 2012, their portfolio of influential digital publications has aided millions in professional success.
Brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and more, aiming to connect people with knowledge, skills, and tools for success in the AI era.
Founded in 2011 as The Digital Project Manager blog, the company has grown into an international team of over 70 creators, strategists, and innovators with more than 15 online publications.
They foster an impact-driven environment combining startup agility, agency creativity, and global diversity.
Recognized for growth, ranking #30 in The Globe and Mail’s Fastest Growing Company list and Deloitte's Fast 50 program, receiving a CMI award for Best Digital Publication, and listed among Canada's Top Small & Medium Employers and Best Employers in BC.
Their mission is to create a playbook for the future of work and empower communities to co-create it.
The COO Club's purpose is to help operations leaders and COOs make better decisions regarding work design, governance, automation, and execution in the AI era.
This role will shape the brand's editorial voice, audience experience, contributor network, and decision-support content, aiming to establish it as a trusted media brand for senior operations leaders.

Equal Opportunity

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.
They celebrate all backgrounds and attributes that continue to help make their team impactful, iterative, adaptable, and fun!