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About the Role

We are seeking a Senior Editor to establish The COO Club as a trusted, community-powered media brand for operations leaders and senior executives. This role involves defining the brand's voice, editorial strategy, contributor network, content formats, and audience experience, focusing on growing loyal audiences through authoritative, practitioner-led content across various media platforms. The position is an audience growth and editorial leadership role, centered on creating content that aids decision-making, system building, AI adoption, and efficiency improvement for operations leaders.

Responsibilities

Build engaged, community-powered editorial experiences
Create serious-fun, expert-driven editorial and audience experiences that grow subscribers, increase newsletter engagement, and build loyal operations leadership audiences
Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats
Develop content informed by real practitioner insight, including interviews, contributor conversations, operations and executive communities, surveys, Q&As, and social listening
Create audience experiences focused on operational strategy, AI-enabled workflows, organizational efficiency, cross-functional execution, systems and tooling, and modern executive leadership
Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences
Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets
Ensure editorial output reflects the publication's tone, usefulness, authority, and audience relevance
Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement
Create insight-led decision-support content that performs
Create and improve content that helps operations leaders and executives make better strategic, operational, AI, and organizational decisions
Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, AI, and practitioner-led content
Build content that helps operations leaders understand what to do, how to do it, and what tools, workflows, systems, or approaches can help
Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys
Build topical authority around operational leadership, AI-enabled systems, organizational design, cross-functional execution, and executive decision-making
Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, operational playbooks, expert interviews, surveys, member exclusives, and lead magnets
Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation
Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance
Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability
Share learnings, experiments, and repeatable editorial playbooks across the organization
Expand audience reach, relationships, and distribution
Help grow The COO Club through contributor relationships, strategic partnerships, distribution systems, and community engagement
Identify, recruit, and manage COOs, operations executives, operational SMEs, partners, and contributor voices
Build contributor → content → audience → community growth loops
Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships
Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels
Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships
Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful
Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence
Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality

Requirements

Understand how to create editorial brands that professionals actively trust, return to, and recommend
Deep curiosity about how COOs and operations executives operate, make decisions, adopt AI, design organizations, drive efficiency, and navigate cross-functional complexity
Know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing
Ability to build audience systems, community loops, and repeat engagement
Understand modern editorial engagement across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences
Comfort experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time
Care about usefulness, clarity, audience trust, and measurable impact
Strong editorial judgment and audience instincts
Experience creating B2B, practitioner-led, or professional editorial content
Strong interviewing and synthesis skills
Ability to turn complex operational challenges, executive priorities, and organizational topics into useful, engaging editorial experiences
Experience growing newsletter engagement, subscriber audiences, or community participation
Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events
Comfort using analytics and audience signals to guide experimentation and optimization
Experience collaborating with contributors, SMEs, and strategic partners
Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends
Strong organizational and communication skills
Ability to operate with speed, experimentation discipline, and audience empathy
Experience covering operations leadership, organizational design, AI transformation, enterprise systems, workflow optimization, or executive decision-making (Nice to Have)
Experience creating benchmark reports, surveys, or insight-led content (Nice to Have)
Experience hosting or participating in podcasts, webinars, livestreams, or editorial events (Nice to Have)
Familiarity with modern operational tooling and enterprise systems ecosystems (Nice to Have)
Experience building community-powered editorial systems or contributor networks (Nice to Have)

Skills

Editorial strategy
Content creation
Audience growth
Community building
Newsletter engagement
Social media content
Video production
Podcast production
Livestream production
Event programming
Partnership development
SEO optimization
Data analysis
Experimentation
Content repurposing
Brand voice development
Practitioner insight synthesis
Interviewing
Organizational design
AI adoption
Workflow optimization
Executive decision-making
Analytics tools (Marfeel, GA, HubSpot)
Communication
Organization

Location

Remote (USA)

Work Type

Full-time
Remote

Experience Level

Senior

Salary/Compensations

$100,000 - $130,000 USD

Benefits

Discretionary bonus
Comprehensive benefits package

About the Company

The COO Club is building on the foundation of TheDigitalProjectManager.com, a substantial audience around project delivery, work management, PM software, operational systems, and team execution.
The COO Club is a senior media brand for those responsible for how work is designed, governed, automated, and executed.
The COO Club helps operations leaders make better decisions in the AI era through peer-driven insights, practical frameworks, executive playbooks, software guidance, events, and community-powered experiences.
Coverage focuses on AI-enabled operations, organizational design, cross-functional execution, operational efficiency, systems optimization, scalable delivery, and modern executive leadership.
The audience includes COOs, VPs of Operations, Heads of Delivery, operations executives, PMO leaders, transformation leaders, and senior practitioners.
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada.
Since 2012, their portfolio of influential digital publications has been helping millions of people succeed at work.
Brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others.
The mission is to connect people with knowledge, skills and tools they need to succeed professionally in the age of AI.
The company started as The Digital Project Manager blog in 2011 and has grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications.
They have ranked on The Globe and Mail’s Fastest Growing Company list and Deloitte's Fast 50 program, received a CMI award for Best Digital Publication, and are listed in Canada's Top Small & Medium Employers, and Best Employers in BC!
The company's mission is: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Equal Opportunity

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.
We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!