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About the Role

We are seeking a Senior Manager, Brand to develop the foundations of our next blockbuster sports IP. This role offers a unique opportunity to impact the future of sports video games by shaping brand strategy, defining audience engagement, and leading creative campaigns.

Responsibilities

• Shape a comprehensive, long-term brand strategy, refining the franchise's core mission, vision, and positioning.
• Establish and champion a global brand identity framework, defining tone-of-voice and core brand behaviors.
• Establish a clear, authoritative point-of-view on the sport to position the franchise uniquely.
• Partner with the insights team to develop, validate, and enrich audience segmentation.
• Inspire and educate the broader organization about core and adjacent audience segments.
• Actively monitor consumer, cultural, and competitor trends to ensure franchise responsiveness.
• Develop and execute a priority market strategy with insights and commercial teams.
• Oversee the implementation of brand and marketing activities, balancing global scale with local nuance.
• Ensure product strategy reflects priority markets, driving integration from cultural representation to localization.
• Lead all brand-defining campaign development, collaborating with internal creative stakeholders and agency partners.
• Define key brand and campaign performance indicators for success measurement.
• Manage, brief, and extract world-class output from top-tier creative agencies.
• Collaborate with studio and partnership teams to identify and shape authentic in-game brand integrations.
• Shape innovative ways for brand partners to integrate into marketing plans.
• Participate in meetings with the partnerships team to identify priority partners and support negotiations.
• Work closely with internal and third-party stakeholders to deliver consistent excellence.
• Engage in and facilitate constructive feedback loops with studio and publishing teams.
• Oversee the direct line management of two individuals, providing teaching, coaching, and mentoring.
• Support the professional growth, skills acquisition, and career development of the broader marketing and commercial team.
• Establish, distribute, and enforce global brand guidelines.
• Oversee the overarching brand budget allocation and manage internal and third-party groups.

Requirements

• Proven experience in brand marketing, ideally working on brands influential in popular culture.
• Highly skilled in aligning diverse stakeholders and driving executive-level decision-making through clear, structured communication and collaboration.
• A global career journey with a deep appreciation for regional differences, cultural nuances, and international market dynamics.
• A relentless drive for success, demonstrating a solution-oriented mindset.
• Exceptional communication skills with an innate ability to inspire and engage diverse audiences, while remaining highly receptive to feedback.
• High operational agility, with the ability to react to internal and external changes at rapid speed.
• An exceptional team player who thrives on leveraging collective expertise and working cross-functionally across geographic borders.
• A genuine obsession for the sport at both a global and hyperlocal level, with a passion for staying connected to the pulse of the culture.
• Experience working within the pre-production phase of major unannounced entertainment or gaming IP (Bonus Points).
• Experience collaborating with game developers and studio leadership to translate product features into high-impact cultural narratives (Bonus Points).

Skills

• Brand Strategy
• Franchise Strategy
• Identity, TOV & Behaviours
• Audience Definition
• Audience Ownership
• Internal Advocacy
• Trend Monitoring
• Market Prioritisation
• Priority Market Strategy
• Local Market Execution
• Product Integration
• Campaign Development
• Campaign Leadership
• Evaluation Frameworks
• Agency Management
• Brand Partnerships
• In-Game Integration
• Marketing Elevation
• Brand Partner Value
• Cross-Functional Leadership
• Cross-Functional Collaboration
• Feedback & Alignment
• Team Leadership
• Line Management
• Talent Development
• Brand Governance
• Brand Guidelines
• Budget Management

Location

• Remote

Work Type

• Hybrid

Experience Level

• Senior Manager

About the Company

• At 2K, we build some of the most iconic and culture-shaping video games in entertainment.
• In 2023, we expanded our publishing arm across 2K Sports Lab, our latest stand-alone studio that is shaping an ambitious plan to redefine the future of sports games.
• We're currently building a world-class team to build the next iconic sports franchise that’s rooted in bold ideas, innovative experiences and a laser focus on players and fans.

Equal Opportunity

• As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment.
• Please contact us if you need a reasonable accommodation.
• Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.