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About the Role
This role is responsible for driving customer acquisition, engagement, conversion, and retention through data-led digital marketing strategies and exceptional campaign execution. It's a fantastic opportunity to join a growing, customer-focused business where digital marketing plays a central role in commercial success. The successful candidate will have the autonomy to shape lifecycle marketing, enhance the digital customer journey, and work collaboratively across the business to deliver impactful campaigns that strengthen brand performance and customer loyalty.
Responsibilities
- Lead and deliver digital marketing activity across CRM, website, paid media and Google channels.
- Develop and optimise customer acquisition, conversion and retention strategies.
- Monitor performance, analyse data and implement improvements to maximise ROI.
- Support the wider marketing strategy through integrated digital campaigns.
- Own the CRM and lifecycle marketing strategy across email, SMS, app and automation.
- Build, optimise and report on customer journeys, segmentation and personalised communications.
- Develop newsletters, automated campaigns and retention initiatives that increase customer lifetime value.
- Manage website content and optimisation to improve user experience and conversion.
- Support SEO, paid search and local search activity alongside agency partners.
- Deliver landing pages and digital content that support campaigns and commercial objectives.
- Plan and execute integrated digital campaigns aligned with business priorities.
- Track campaign performance and customer behaviour, using insights to inform future activity.
- Collaborate with internal stakeholders to ensure campaigns are delivered effectively and consistently.
Requirements
- Significant hands-on digital marketing experience.
- Strong expertise in CRM, marketing automation, website optimisation and performance marketing.
- Commercially minded, analytical and highly organised.
- Excellent copywriting and project management skills.
- Confident working with data, cross-functional stakeholders and external partners.
- Thrive in a fast-paced environment.
- Passionate about delivering exceptional customer experiences through digital marketing.
Skills
- CRM
- Marketing Automation
- Website Optimisation
- Performance Marketing
- Copywriting
- Project Management
- Data Analysis
- SEO
- Paid Search
- Local Search
- Email Marketing
- SMS Marketing
- App Marketing
- Automation
Location
- Central London
Work Type
- Full-time
- Hybrid
Experience Level
- Experienced
Salary/Compensations
- £50-£55k
Benefits
- free classes
- discounted services
About the Company
- Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK.