Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

HelloFresh is seeking a Staff Product Manager to lead Organic Growth, transforming it from a traditional SEO function into a modern organic discovery engine. This role will oversee SEO, Generative Engine Optimization (GEO), and Agentic Commerce, aiming to increase visibility and citation across search engines and AI platforms. The position is crucial for driving HelloFresh and Factor's discovery and selection in the evolving digital landscape.

Responsibilities

Own the end-to-end product strategy for organic discovery, technical SEO, content infrastructure, GEO, and AI visibility.
Manage the early Agentic Commerce surface to convert discovery into action within LLMs.
Set the direction for a cross-functional squad including Product, Engineering, Data/ML, SEO, Content/Editorial, and UX.
Act as the connective tissue across Marketing, Brand, PR, and Commercial.
Drive technical and content SEO across HelloFresh and Factor, focusing on crawlability, indexation, structured data, internal linking, SSR, sitemaps, and CMS infrastructure.
Scale content production for recipe detail pages, automated recipe collections, editorial/blog, internationalization, and UGC signals while maintaining quality.
Identify and build pages for high-volume recipe and food queries where HelloFresh currently has no presence.
Own AI visibility and citation share across platforms like ChatGPT, Claude, Gemini, and Perplexity.
Achieve a +25ppt GEO Visibility Score target for HelloFresh and Factor by EOY 2026.
Develop GEO-specific content formats, manage narrative-shaping editorial, and coordinate signals across owned, editorial, PR/affiliate, and social surfaces.
Operationalize 'good SEO is good GEO' and implement GEO-specific tactics like comparison content and non-Google LLM optimization.
Extend organic discovery to convert through Agentic Commerce, connecting GEO presence to action within LLMs.
Partner with New Ventures on the Discovery MCP / ChatGPT App and related platforms, shaping funnel and active-experience coverage.
Route food-intent traffic into the Cooking Companion / Cookbook experience to increase daily active users.
Own an integrated, prioritized organic discovery roadmap connecting content, product, engineering, data, and AI measurement.
Set the standard for product thinking, experimentation rigor, and quality-first sequencing within the squad.
Drive alignment across Marketing, Brand, PR, and Commercial on messaging and organic success metrics.

Requirements

6+ years in product management with hands-on ownership of technical and content SEO at scale.
Experience with indexation, structured data, internal linking, SSR, content infrastructure, and large content programs.
Proven ability to increase non-branded organic traffic for a large, content-rich site.
Demonstrable understanding of how LLMs retrieve, cite, and repeat brand narratives, and how to influence them.
Experience with AI-citable content formats, third-party signal building, and measurement of AI visibility.
Experience shipping content automation, CMS/platform migrations, or publishing infrastructure.
Experience working with Data/ML for tagging, deduplication, and quality guardrails.
Comfortable using search analytics, GSC, Ahrefs/STAT-type tooling, and funnel data.
Ability to work backwards from user intent and defend decisions with evidence.
High agency and ownership; ability to diagnose, decide, and drive in ambiguous, fast-moving spaces.
Ability to influence and align stakeholders across Product, Engineering, Marketing, Brand, PR, and Commercial without direct authority.
Communicate at publication quality.
Set direction across teams, resolve ambiguity without escalation, and operate as a single-threaded leader for a strategic surface.

Skills

Technical SEO
Content SEO
Generative Engine Optimization (GEO)
Agentic Commerce
LLM visibility
AI citation
Product Strategy
Content Infrastructure
Structured Data
Internal Linking
SSR
Sitemaps
CMS Infrastructure
Content Automation
Search Analytics
Google Search Console (GSC)
Ahrefs
STAT
Data Analysis
Cross-functional Leadership
Stakeholder Management
Communication

Location

Toronto, ON

Work Type

Flexible Hybrid

Experience Level

Staff-level
6+ years

Salary/Compensations

$164,850—$174,850 CAD

Benefits

Box Discount (75% off HelloFresh/Chefs Plate, 50% off Factor)
Health & Dental benefits from day 1
Health Spending Account
Unlimited access to Headspace app
25% discount on GoodLife fitness memberships
Competitive RRSP matching program
Generous vacation and PTO
Parental leave top-up program
Growth & Development opportunities
L&D fund
Team socials and company days

About the Company

HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets.
We are one of the world's most data-rich consumer companies.

Equal Opportunity

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. While these tools assist our workflow, all final selection decisions are made by our hiring team.
With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.