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About the Role

As an LCM Supervisor, you will plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres. This position requires a data-driven approach, focusing on automation, optimization, and implementation of LCM best practices. You will represent the Lifecycle Team in cross-functional and strategy meetings and set team objectives in line with BU objectives.

Responsibilities

• Manage a team of Lifecycle Specialists.
• Take ownership of specific game genres and business verticals, driving annual growth targets.
• Develop execution plans of the broader strategies for owned games.
• Manage team goals, ensuring roadmap completion through effective people management.
• Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency.
• Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting.
• Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty.
• Identify key user segments for targeted programs to maximize ROI and impact KPIs.
• Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.
• Lead post-campaign reporting, fostering transparency with stakeholders.
• Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process.
• Implementation of best practices for sustained channel health.
• Be analytical, critical, and offer data driven recommendations.

Requirements

• Bachelor’s degree.
• 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
• 1+ years of managerial experience.
• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage.
• CMS Tool integration experience is preferred.
• Must have experience in warming up new IPs and monitoring domain reputation.
• Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices.
• Self-starter with ability to thrive under pressure in a fast-paced environment.
• Strong communication, copywriting, organizational and project management skills.
• Attention to detail.
• Team-first attitude.
• Passion for games.

Skills

• HTML
• SQL
• Braze
• Leanplum
• Moengage
• Email deliverability
• Push notification optimization
• SMS best practices
• IAMs
• Communication
• Copywriting
• Organizational skills
• Project management

Location

• Toronto

Work Type

• Full-time

Experience Level

• 3+ years of relevant experience in CRM or Lifecycle Marketing roles
• 1+ years of managerial experience

Education Level

• Bachelor’s degree

Salary/Compensations

• $75,700 - $106,000 per Year

Benefits

• World-class benefits package
• Medical insurance
• Dental insurance
• Vision insurance
• Basic life insurance coverage
• 14 paid holidays per calendar year
• Paid vacation time (ranging from 15 to 25 days)
• Eligibility to participate in the Company’s discretionary time off program
• Up to 10 paid sick days per calendar year
• Paid parental leave
• Paid compassionate leave
• Wellbeing programs for mental health and other wellness support
• Family planning support through Maven
• Commuter benefits
• Reimbursements for fitness-related expenses
• Eligibility to participate in our 401(K) plan
• Eligibility to participate in Employee Stock Purchase Program

About the Company

• Zynga brings people together through the power of play.
• A global leader in interactive entertainment and a proud label of Take-Two Interactive.
• Games have been downloaded over 6 billion times, connecting players in 175+ countries.
• Diverse game portfolio includes FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™.
• Founded in 2007 and headquartered in California, with teams spanning North America, Europe, and Asia.
• Zynga is where fun meets innovation.

Equal Opportunity

• We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.
• Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
• As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process.
• Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.