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About the Role

Shine is a financial copilot for entrepreneurs and small business owners, now part of Cegid, a European leader in cloud software. We are building Europe's leading financial copilot for small businesses and their accountants. The Data team is seeking a Senior Data Analyst to join the Revenue Analytics team, focusing on growth, customer acquisition, lifecycle management, and commercial steering.

Responsibilities

• Establish, define, and maintain the core KPI framework for your BU scope, including revenue metrics, churn rate, activation, retention, payback, LTV, and customer-quality metrics.
• Design and deliver actionable dashboards for BU Managers and Country GMs, enabling reliable performance steering across Germany and Spain.
• Build robust, scalable data models using SQL and dbt to support recurring and ad-hoc marketing analytics needs.
• Lead analytical projects end-to-end, managing timelines, priorities, and senior stakeholder expectations across local BUs, Marketing, and Data.
• Own the analytical view of the customer journey from first touch to activation, paying customer, and retained user, identifying bottlenecks and improvement opportunities.
• Analyze onboarding, activation, retention, and lifecycle campaigns, helping local teams improve customer engagement and long-term revenue quality.
• Analyze paid and organic acquisition performance across channels, campaigns, audiences, and markets, helping teams understand where growth is efficient and where optimization is needed.
• Support the design, measurement, and interpretation of marketing experiments, including A/B tests, landing-page tests, lifecycle tests, and channel tests.
• Bridge insights across Revenue, Product, Marketing, Finance, and Customer Success, ensuring a unified view of customer acquisition, value creation, and retention.

Requirements

• 5+ years in Data Analytics, Marketing Analytics, Growth Analytics, or Revenue Analytics, ideally in a SaaS, fintech, subscription, marketplace, or digital product environment.
• Expert-level SQL and solid experience with dbt (modelling, testing, and documentation).
• Strong understanding of revenue metrics (MRR, churn, LTV, CAC, payback), customer lifecycle, funnel analytics, and commercial KPI frameworks.
• Comfortable working across forecasting, LTV modelling, funnel analysis, and operational KPI frameworks.
• Ability to turn complex, ambiguous problems into clear, actionable recommendations for senior non-technical stakeholders.
• Fluent in English.
• German is strongly preferred for the German market scope.
• Spanish would be beneficial for the Spain market scope.
• Experience with tools such as Amplitude, Mixpanel, Salesforce, HubSpot, Braze, Hightouch, Census, Google Ads, Meta Ads, LinkedIn Ads or similar is a plus.

Skills

• SQL
• dbt
• Revenue Metrics
• Customer Lifecycle Analytics
• Funnel Analysis
• Commercial KPI Frameworks
• Marketing Analytics
• Forecasting
• LTV Modelling
• Operational KPI Frameworks
• Amplitude
• Mixpanel
• Salesforce
• HubSpot
• Braze
• Hightouch
• Census
• Google Ads
• Meta Ads
• LinkedIn Ads

Location

• Berlin
• Madrid

Work Type

• Hybrid
• Remote

Experience Level

• Senior

Benefits

• A hybrid work policy: Enjoy a balanced mix of remote work and office collaboration.
• Modern, centrally located offices: Work from modern office spaces in prime city locations.
• An international environment: Join a diverse team with colleagues from across Europe.
• Mobility across locations: Opportunity to work from our offices in Copenhagen, Paris, Amsterdam or Berlin.

About the Company

• Shine is the financial copilot for entrepreneurs and small business owners.
• Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin.
• Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.
• Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
• Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
• We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Equal Opportunity

• We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.