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About the Role

Execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels. Support campaign planning, building, launching, and optimizing customer communications. Ensure campaigns are delivered accurately, on time, and aligned with business objectives by working cross-functionally with Marketing, Product, Creative, Analytics, and Compliance teams.

Responsibilities

• Execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels.
• Support the development of campaign briefs by defining objectives, target audiences, messaging, offers, timelines, and channel requirements.
• Write, edit, and optimize customer-facing marketing copy across multiple CRM channels.
• Build, QA, schedule, and deploy campaigns using marketing automation platforms.
• Execute both one-time campaigns and automated lifecycle journeys, including onboarding, engagement, retention, reactivation, abandoned application, and cross-sell programs.
• Configure audience segmentation, personalization rules, and campaign targeting.
• Monitor campaign performance, analyze results, and provide recommendations for optimization.
• Support A/B testing initiatives across subject lines, messaging, creative, audiences, offers, and send times.
• Coordinate campaign assets, approvals, and execution with cross-functional stakeholders.
• Maintain campaign calendars, production schedules, and documentation while ensuring compliance with brand and regulatory standards.

Requirements

• 1–2 years of experience in CRM, email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience building and deploying email campaigns.
• Experience using a CRM or marketing automation platform.
• Experience performing campaign QA with strong attention to detail.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong written communication skills and experience writing customer-facing marketing copy.
• Experience executing CRM, email, lifecycle, or digital marketing campaigns.
• Strong copywriting and editing skills with the ability to create engaging customer-facing content.
• Experience building, QAing, scheduling, and deploying campaigns using marketing automation platforms.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to campaign quality and accuracy.
• Experience collaborating effectively with cross-functional teams.
• Analytical mindset with the ability to interpret campaign performance and identify optimization opportunities.
• Passion for delivering exceptional customer experiences and continuously improving campaign performance.
• Eagerness to learn new technologies, marketing strategies, and best practices.

Skills

• CRM
• Email marketing
• Lifecycle marketing
• Digital marketing
• Copywriting
• Editing
• Marketing automation platforms
• Project management
• Collaboration
• Analytical skills
• Customer experience
• Braze
• SMS
• Push notifications
• In-app messaging
• Customer segmentation
• Personalization
• A/B testing
• Campaign reporting

Location

• Hybrid

Work Type

• Hybrid

Experience Level

• 1-2 years

Salary/Compensations

• C$ 75000 to C$ 85000

Benefits

• Discretionary annual bonus based on individual performance and company success.
• Health and dental plans with 100% of the premiums covered.
• Employee Assistance Program.
• Retirement savings options.
• Reimbursement for tuition assistance and professional development.
• Discounts through Perkopolis.
• Rewards and recognition programs.

About the Company

• Momentum Financial Services Group helps people move forward by reimagining how money works for those who need it most.
• We are the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.
• We power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.
• We come together across teams and departments to create solutions that remove barriers and give people access to money they might not get anywhere else.
• We are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology.
• We take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable.
• We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals.
• Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement.
• Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.