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About the Role
Shine is seeking a Senior Marketing Analyst to directly influence the growth of their invoicing and accounting products in Germany and Spain. This role involves owning the analytical narrative on marketing performance from acquisition to retention and revenue quality, partnering with local teams to translate data into commercial decisions, and shaping budget allocation and campaign optimization.
Responsibilities
- Establish, define, and maintain the core marketing KPI framework for the Germany and Spain Invoicing and Accounting business units.
- Design and deliver actionable dashboards for BU Managers and Marketing leadership.
- Build robust, scalable data models using SQL and dbt for marketing analytics.
- Lead analytical projects end-to-end, managing timelines, priorities, and stakeholder expectations.
- Own the analytical view of the customer journey, identifying bottlenecks and improvement opportunities.
- Provide data-backed recommendations on budget allocation, channel mix, and campaign performance.
- Analyze onboarding, activation, retention, and lifecycle campaigns.
- Analyze paid and organic acquisition performance across channels, campaigns, audiences, and markets.
- Support the design, measurement, and interpretation of marketing experiments.
- Bridge Marketing insights with Product, Sales, Finance, and Customer Success analytics.
Requirements
- 5+ years in Data Analytics, Marketing Analytics, Growth Analytics, or Revenue Analytics.
- Expert-level SQL.
- Solid experience with dbt (modelling, testing, and documentation).
- Strong understanding of performance marketing, funnel analytics, CRM/lifecycle analytics, attribution challenges, and core marketing KPIs.
- Comfortable working across forecasting, LTV modelling, funnel analysis, and operational KPI frameworks.
- Ability to turn complex problems into clear, actionable recommendations for senior non-technical stakeholders.
- Fluent in English.
- German is strongly preferred.
- Spanish is a strong plus.
Skills
- SQL
- dbt
- Google Analytics
- Amplitude
- Mixpanel
- Salesforce
- HubSpot
- Braze
- Hightouch
- Census
- Google Ads
- Meta Ads
- LinkedIn Ads
Location
- Berlin
- Madrid
Work Type
- Hybrid
- Remote
Experience Level
- Senior
Benefits
- Direct Business Impact
- End-to-End Marketing Intelligence
- Local Market Influence
- Strategic Growth Partnership
- A Mature Stack
- Hybrid work policy
- Modern, centrally located offices
- An international environment
- Mobility across locations
About the Company
- Shine is the financial copilot for entrepreneurs and small business owners.
- Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin.
- Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing.
- Part of Cegid, a European leader in cloud software for finance and accounting.
- Together they're building Europe's leading financial copilot for small businesses and their accountants.
- Shine already supports more than 400,000 small businesses.
- As part of Cegid, they now reach over one million small businesses and 15,000 accountants across Europe.
- They're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.
Equal Opportunity
- We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.