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About the Role

The Concierge Sales Representative drives revenue growth across the NY/NJ territory by combining disciplined sales execution with best-in-class account service. This role is built around consistent, high-frequency engagement with targeted classes of trade to maximize distribution, deepen account loyalty, and grow the M.S. Walker portfolio. The role blends consultative selling, white-glove service, and structured sales discipline to produce measurable results through organized, repeatable outreach at scale.

Responsibilities

Manage and grow an existing account base through structured call cycles, regular follow-through, and proactive identification of incremental revenue opportunities.
Prospect for new on- and off-premise accounts through targeted research to grow distribution across the territory.
Execute a disciplined, repeatable sales cadence with high-priority accounts, ensuring consistent touch points that drive programming, placements, and volume.
Collaborate with field sales representatives to re-engage and reactivate dormant accounts with a structured reactivation plan.
Maintain organized, up-to-date records of account activity, commitments, and pipeline status.
Proactively resolve service issues with urgency and professionalism.
Build deep expertise across each class of trade to tailor sales approach, pricing, and programming.
Develop and maintain an organized territory map segmenting accounts by class of trade, revenue potential, and opportunity tier.
Design and execute targeted outreach cadences for large retail and restaurant groups, leveraging consistent repetition and relationship-building.
Identify white-space opportunities within under-penetrated classes of trade and build structured acquisition plans.
Align channel and class-of-trade priorities with supplier programming goals and company revenue targets.
Track class-of-trade performance metrics to continuously refine targeting strategy and maximize results.
Develop and manage digital content across email campaigns, e-blasts, and web promotions, with direct alignment to sales goals.
Leverage promotional content and marketing materials as active sales tools to support account engagement, drive reorders, and create urgency.

Requirements

Proficiency in Microsoft Excel, including pivot tables, basic formulas, and data organization.
Exceptional organizational skills with the ability to manage a high-volume account base, structured call cycles, and class-of-trade targeting simultaneously.
Strong attention to detail in tracking orders, account commitments, sales cadence, and follow-through.
Solid foundational knowledge of wine and spirits, including major regions, varietals, and production methods.
Experience in the wine and spirits industry through wholesale distribution, retail, or on-premise hospitality, with a working understanding of how each channel operates within the three-tier system.
Experience building and maintaining territory reports or sales tracking dashboards in Excel.
Conversational proficiency in multiple languages is a plus.

Skills

Sales Execution
Account Management
Consultative Selling
Customer Service
Sales Cadence
Territory Management
Digital Content Development
Microsoft Excel
Wine and Spirits Knowledge
Three-Tier System Understanding

Location

New Rochelle, NY

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

$50,000 + bonus structure

Benefits

Medical & Dental Insurance
Vision Coverage
Paid-Time-Off Program
Fidelity Investments 401k
Disability, Life, Accident & Illness Insurance Packages
Discounted Fitness Memberships
Free & Discounted Work/Life Resources
Career Advancement Opportunities

About the Company

Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier.
We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont.
We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry.
M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset.
Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work.
We are deeply committed to upholding these principles for our team members, customers and suppliers alike.
We seek to build and maintain long-lasting relationships based on trust and reliability.
By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve.
Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.