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About the Role

We are seeking an outgoing, commercially aware Audience Development Executive to join our UK audience and events team, focusing on Computing events. This role involves identifying, recruiting, qualifying, and nurturing senior IT decision-makers from end-user organizations. It's ideal for individuals who enjoy connecting with people, building rapport, and becoming a trusted contact, with a background in sales, customer service, recruitment, events, marketing, hospitality, or other people-facing roles being beneficial. Confidence, curiosity, and proactivity are key.

Responsibilities

Identify, recruit, and qualify senior IT decision-makers for Computing events through research, sourcing, phone outreach, email, and LinkedIn engagement.
Attend relevant industry events and networking opportunities to build the Computing audience network.
Confidently discuss event themes, topics, speakers, and value propositions with prospective delegates.
Assess delegate applications against event criteria to ensure audience relevance and seniority.
Build and maintain relationships with IT leaders and technology contacts, representing the Computing brand.
Share audience feedback with internal stakeholders regarding IT decision-maker interests and challenges.
Utilize phone, email, LinkedIn, referrals, and research to expand the Computing audience network.
Liaise with confirmed delegates to encourage attendance through calendar invites, emails, and reminder calls.
Maintain accurate records of outreach, responses, registrations, and cancellations in event trackers and internal systems.
Track audience development activity and delegate status, providing regular updates to the team.
Attend UK events as required to welcome delegates, support registration, and network.
Collaborate with marketing, editorial, sales, customer success, and operations teams to support event delivery and improve audience quality.

Requirements

Some experience in audience development, delegate acquisition, sales, recruitment, customer service, events, marketing, hospitality, or another people-focused role is helpful.
Open to earlier-career candidates with the right attitude, communication skills, and willingness to learn.
Confident communicator comfortable with phone, email, LinkedIn, and face-to-face interactions.
Natural relationship-builder capable of developing trust with senior IT professionals.
Commercially aware, curious, and adept at researching companies, job titles, technology themes, and market trends.
Organized, self-motivated, and resilient with the ability to manage multiple events and deadlines.
Comfortable working towards targets, tracking progress, and taking ownership of results.
Proficient in Microsoft Excel, Word, and Outlook.
Experience with LinkedIn Sales Navigator, CRM systems, or event platforms is useful but not essential.
Willingness to work on a hybrid basis, with office attendance required at least twice a week.
Willingness to attend UK events when needed.

Skills

Communication skills
Relationship-building
Commercial awareness
Curiosity
Research skills
Organization
Self-motivation
Resilience
Target-driven
Microsoft Excel
Microsoft Word
Microsoft Outlook
LinkedIn Sales Navigator (useful)
CRM systems (useful)
Event platforms (useful)

Location

UK
Hybrid

Work Type

Hybrid working
Full-time
Monday to Friday
35 hours per week

Experience Level

Earlier-career candidates considered
Some experience helpful

Benefits

35 hours per week
Opportunity to join a growing business
Hybrid working
International Temporary Remote Working
Employee referral scheme
Tailored training and induction plan
Regular recognition rewards
Volunteering days
Opportunity to work within a globally diverse team
Opportunity to learn new skills

About the Company

The Channel Company operates a culture where success is recognized.
We support career development through management support, internal and external training courses, and on-the-job training.