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About the Role

Own and drive the global strategy for converting prospective customers into first-time buyers, leading a unified global organization across 18 markets with accountability for lead-to-first-order conversion performance at scale. Lead a team of marketing professionals in a global distributed footprint, bringing deep expertise in prospect lifecycle and conversion marketing, familiarity with various channels, a strong quantitative foundation, and proven ability to mobilize cross-functional teams.

Responsibilities

Own the global Leads & Prospects strategy across 18 markets and multiple brands, with full accountability for lead-to-first-order conversion volume and quality.
Develop and execute a comprehensive prospect lifecycle strategy, including journey mapping, acquisition and nurture roadmap design, and data-driven segmentation and personalization frameworks.
Lead multi-channel execution across Email, SMS, WhatsApp, Push, and In-App, maintaining ongoing testing, segmentation, triggered campaigns, and personalization.
Build and standardize global Leads & Prospects frameworks, driving cross-market knowledge sharing and aligning playbooks worldwide.
Challenge the status quo to build new processes and test innovative ideas, including AI and ML-driven tools for send-decisioning, next-best-action models, generative AI for creative execution, and dynamic content.
Improve the quantity and quality of lead-to-customer conversions globally, balancing conversion volume with pipeline quality and CAC efficiency.
Define the global experimentation roadmap across channels and markets, including A/B and multivariate testing programs.
Serve as the primary Leads & Prospects strategy owner in leadership WBRs, presenting directly to CMOs and VPs and driving commercial accountability across markets.
Collaborate with cross-functional teams including Paid Marketing, CommsTech, Product, Analytics, Creative, Brand, and CRM Ops to align prospect initiatives with overall business goals.
Advocate proactively for Martech and infrastructure investments needed to scale the Leads & Prospects function.
Translate qualitative and quantitative prospect data into insights to manage KPIs and identify opportunities for growth and performance improvement across all markets.
Hire, train, and mentor a world-class, high-performing global team and flexibly leverage top-notch external partners.
Stay updated on industry trends and best practices in prospect lifecycle marketing, CRM, mobile channels, and generative AI in marketing contexts.

Requirements

Excellent leadership skills to develop outstanding marketing talent across a global, multi-site team.
Strong ability to influence key stakeholders including CMOs and VPs, as well as work cross-functionally and autonomously.
Skillful at working with other functions including CommsTech, Analytics, Creative, Product, and Brand to ideate and prioritize initiatives.
Ability to break complex, unstructured problems down into components of impact, prioritize accordingly, and derive quantifiable action items.
Deep expertise in prospect lifecycle and CRM marketing, with a strong quantitative foundation and hands-on experience managing multi-channel direct marketing programs across global markets.
Proven mobile channel expertise, with hands-on experience across SMS, WhatsApp, Push Notifications, and In-App messaging, and a strong command of opt-in growth strategies and compliance across international markets.
Strong understanding of prospective customer behavior and segmentation, with a sharp focus on driving conversion rate and pipeline quality alongside volume.
Familiarity with generative AI in marketing contexts and experience partnering with Creative and Brand teams to develop high-quality, scalable CRM communications.
Excellent written and verbal communication skills to clearly articulate and share work with senior stakeholders.
Comfortable in a fast-paced and analytical environment; able to make high-stakes decisions with incomplete data.
An entrepreneurial mindset with a high level of energy and an unrelenting drive to succeed.
Bias for action — a ‘getting things done’ mentality that generates immediate impact.
Bachelor’s degree required; Master’s degree preferred in a quantitative or marketing field.
10+ years of experience in CRM, lifecycle, or digital marketing, with a strong track record in scaling prospect/lead nurture programs, preferably in Direct-to-Consumer or subscription-based companies.
Demonstrated mobile channel expertise, including hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging campaigns at scale.
Leadership experience within global growth marketing organizations, with strong expertise in prospect lifecycle marketing and channel strategy.
Experience managing multi-market or global scope, with the ability to build frameworks that scale across markets and geographies.
Proficiency with CRM platforms (e.g. Salesforce Marketing Cloud, Iterable, Hightouch, Adobe), data tools (e.g. SQL, Google Analytics, Tableau), and CDP tools for segmentation, personalization, machine learning, and reporting.
Solid understanding of KPI tracking and reporting; ability to translate analytics into actionable insights, and design and manage A/B and multivariate test-and-learn programs.
Experience collaborating with Product and UX teams to enhance customer journeys and CRM functionality.
Ideally, experience or knowledge in cross-channel journey orchestration, UX, and digital optimization.
Experience managing complex, cross-functional projects from conceptualization to completion.

Skills

Prospect lifecycle marketing
Conversion marketing
Email marketing
Mobile marketing
WhatsApp marketing
In-app marketing
Push notification marketing
Quantitative analysis
Cross-functional team leadership
Data-driven segmentation
Personalization
SMS marketing
AI in marketing
ML in marketing
Generative AI
A/B testing
Multivariate testing
CRM platforms
SQL
Google Analytics
Tableau
CDP tools
Product collaboration
UX collaboration
Journey orchestration
Digital optimization

Location

Global

Work Type

Full-time

Experience Level

Director
10+ years of experience

Education Level

Bachelor's degree
Master's degree preferred

Salary/Compensations

$150,000—$200,000 USD

Benefits

Competitive hourly rate
401K company match that vests immediately upon participation
Team bonus opportunities
Generous PTO
Flexible attendance policy
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to Employee Resource Groups

About the Company

Disrupting the traditional food supply chain.
Fast-paced, mission-driven company.

Equal Opportunity

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.