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About the Role

The Marketing and Communications Manager promotes on-brand messaging to customers through traditional, digital, and social media channels to enhance the hotel's image. This role builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness, with a focus on showcasing Food and Beverage promotions. The role integrates local, social, and digital marketing efforts with selling efforts and contributes to public relations activities. Success is measured by driving sales and revenue strategy, social media engagement, and effective resource utilization for compelling campaigns.

Responsibilities

Executes annual marketing plan to budget, in consultation with key stakeholders.
Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns targeting in-house guests.
Acts as the liaison between the marketing department and advertising agency for tactical advertising campaigns.
Manages F&B media schedules and verifies prompt settlement of accounts.
Partners with property Revenue Management to verify correct offer loading and advertisement targeting.
Executes email marketing and display advertising.
Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment and performance of online programs.
Verifies all advertising for the hotel in digital channels aligns with brand voice.
Facilitates social media engagement and updating content in local digital channels.
Develops and executes promotions campaigns through relevant digital and social media channels.
Engages in proactive online reputation management by surfacing and responding to guest comments.
Develops a comprehensive PR plan per quarter and executes post sign-off.
Maintains a comprehensive list of local media contacts.
Manages assigned accounts as per the media account management system.
Writes and distributes all press releases for property events, promotions, and outlets.
Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
Supports pull through of impactful PR strategy & activities to drive quality press coverage.
Verifies the news clippings and other online, print, and social media mention report is completed monthly.
Manages external vendors and media agencies; works with agency partners to identify strategic media buys.
Surfaces and vets PR leads from the continent PR Leader.
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes.
Manages photo shoots for seasonal or festive promotions.
Acts as central point of contact for regionally approved local photographers for imagery.
Coordinates and executes Hotel and F&B printed materials.
Controls quantity and inventory of all Hotel marketing collateral.
Assists in the production of all property, F&B display, and temporary signage.
Promotes collection of competitors collateral and publicity on a monthly basis.
Manages the execution of F&B direct marketing activities.
Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
Assists and manages the development, co-ordination and execution of all communications activities with an emphasis on property F&B promotions and campaigns.
Helps with the publication of hotel’s newsletter(s).
Supports communications duties and functions as deemed necessary.
Assists in the liaison and execution of joint F&B promotions.
Works with eCommerce to verify the Hotel’s website and related websites are updated regularly.
Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
Provides training and marketing leadership and act as a marketing subject matter expert.
Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Requirements

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Skills

Marketing
Communications
Digital Marketing
Social Media Management
Public Relations
Advertising
Email Marketing
Content Management
Reputation Management
Media Relations
Collateral Development
Direct Marketing
eCommerce

Experience Level

2 years experience
4 years experience

Education Level

2-year degree
4-year bachelor's degree

About the Company

When you join the Sheraton family, you become a member of its global community. We’ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be ‘The World’s Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.