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About the Role
Trainline is seeking a Global Social Media Lead for a 3-month fixed-term contract to redefine the company's social media strategy. This role involves building a bold, scalable approach for the next 12-24 months, focusing on content creation, operational efficiency, and leveraging AI to drive brand growth across Europe.
Responsibilities
- Build a bold, actionable global social strategy for FY28, setting out where Trainline should play, how we should show up and what success looks like across markets.
- Review Trainline’s existing social media strategy, channel approach and content performance to identify opportunities to improve effectiveness, efficiency and audience engagement.
- Develop clear recommendations for evolving our social strategy over the next 12 to 24 months, positioning social as a strategic growth channel across Europe.
- Redesign how we plan, create and distribute social-first content, recommending ways of working that enable faster, more agile and culturally relevant output.
- Create a scalable content operating model that helps teams increase impact without increasing complexity.
- Identify where AI can transform ideation, production, localisation and reporting, turning those opportunities into practical workflows that improve quality, speed and efficiency.
- Define how Trainline can become more relevant with younger audiences by identifying platform behaviours, creator opportunities and emerging trends that should shape our future approach.
- Provide guidance to the Social Media Executive, influence senior stakeholders across Brand, Creative and Marketing, and bring fresh external perspective that challenges existing thinking.
Requirements
- Proven experience building social strategies for ambitious consumer brands, with a strong understanding of how social can drive brand growth and cultural relevance.
- Deep expertise in social-first content, creators, cultural marketing and platform behaviour, with a clear view of where social is heading next.
- Experience reviewing channel performance and turning insight into bold, practical recommendations that teams can act on.
- Strong understanding of how AI is changing creative production, content operations, localisation and reporting, with ideas for how it can be applied responsibly and effectively.
- Experience transforming content teams, improving workflows and introducing new ways of working that increase pace, creativity and impact.
- Confidence influencing senior stakeholders, driving change at pace and making clear recommendations that leave a lasting impact.
- A thoughtful leadership style, with the ability to coach others, bring teams with you and create clarity in fast-moving environments.
- Ideally, experience shaping youth, creator or culture-led strategies across multiple European markets.
Skills
- Social Media Strategy
- Content Creation
- AI Application in Marketing
- Stakeholder Influence
- Team Leadership
- Youth Marketing
- Creator Marketing
- Cultural Marketing
- Platform Behaviour Analysis
Location
- London
- Paris
- Barcelona
- Milan
- Edinburgh
- Madrid
Work Type
- Hybrid
- Fixed-term contract
Experience Level
- Senior
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme
- Extra festive time off
- Excellent family-friendly benefits
- Personal learning budgets
- Regular learning days
About the Company
- Trainline is Europe's number 1 downloaded rail app, enabling millions of travellers to find and book the best value tickets. They collaborate with over 270 rail and coach companies in more than 40 countries, aiming to make travel simple, seamless, eco-friendly, and affordable. As a FTSE 250 company, they employ over 1,000 people across London, Paris, Barcelona, Milan, Edinburgh, and Madrid, with a focus on growth in the UK and Europe.
- Trainline's values are Think Big, Own It, Travel Together, and Do Good.
Equal Opportunity
- We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.