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About the Role

This role is responsible for overall brand development and implementation to maximize sales and profit. It involves strategizing for brand penetration and positioning within the region to create a strong brand image in the market.

Responsibilities

• Maximize sales and profitability of brand stores in line with Company targets.
• Develop the brand launch strategy in consultation with the Brand General Manager.
• Control costs within budgetary guidelines for the brand stores.
• Maximize store productivity through effective resource deployment to ensure complete sell-through as per brand product, style, and assortment plans.
• Review feedback from territories on brand acceptance and customer expectations.
• Ensure adherence to the financial plan in all key areas: sales, markdowns, margin, and average inventory.
• Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
• Involve in recruitment and training of team members.
• Study merchandise requirements by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, and replenishment needs.
• Design the merchandise plan (pricing, promotion, assortment, etc.) with the team for timely stock availability.
• Determine buying requirements and formulate buying plan and budget.
• Conduct product selection in coordination with buying requirements and product research.
• Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance).
• Create brand awareness.
• Coordinate with Retail Operations to gather feedback on retail and brand operations.
• Develop and ensure implementation of the Visual Merchandising strategy at stores.
• Acquire market intelligence and analyze trends that may impact business.
• Research brand acceptance within the region or any new territory and identify inputs for brand customizations.
• Map competition prices/products and provide qualitative inputs to the business.
• Research new sites for brand outlets and discuss with the Operations Manager and General Manager.
• Research the latest trends in products, brands, styles, designs, fits, etc.
• Evaluate selected sites on parameters like trade area, customer base, and additional merchandising considerations, and seek internal approvals.
• Coordinate for new store openings and re-fits with the operations and projects team.
• Ensure brand outlet locations align with brand strategy and positioning.
• Ensure adherence to the store opening plan.

Requirements

• Brand development and implementation experience.
• Experience in strategizing for brand penetration and positioning.
• Experience in maximizing sales and profitability.
• Experience in controlling costs within budgetary guidelines.
• Experience in maximizing store productivity.
• Experience in reviewing market feedback on brand acceptance and customer expectations.
• Experience in ensuring adherence to financial plans (sales, markdowns, margin, average inventory).
• Experience in creating brand positioning.
• Experience in recruitment and training.
• Experience in studying merchandise requirements and setting sourcing triggers.
• Experience in designing merchandise plans (pricing, promotion, assortment).
• Experience in determining buying requirements and formulating buying plans/budgets.
• Experience in product selection.
• Experience in in-season management (stock balancing, markdown management, stock analysis, stock vs. sales performance).
• Experience in creating brand awareness.
• Experience in coordinating with Retail Operations.
• Experience in developing and implementing Visual Merchandising strategies.
• Experience in acquiring market intelligence and analyzing trends.
• Experience in researching brand acceptance and identifying customization needs.
• Experience in mapping competition prices/products.
• Experience in researching new store sites.
• Experience in researching product, brand, style, design, and fit trends.
• Experience in evaluating store sites and seeking approvals.
• Experience in coordinating new store openings and re-fits.
• Experience in ensuring brand outlet locations align with brand strategy.
• Experience in ensuring adherence to store opening plans.

Skills

• Brand Development
• Brand Implementation
• Sales Maximization
• Profitability Maximization
• Strategic Planning
• Market Positioning
• Brand Image Creation
• Cost Control
• Budget Management
• Resource Deployment
• Product Sell-Through
• Customer Feedback Analysis
• Financial Planning
• Marketing Strategy
• Recruitment
• Training
• Merchandise Planning
• Sourcing
• Sales Forecasting
• Inventory Management
• Merchandise Planning
• Pricing Strategy
• Promotion Strategy
• Assortment Planning
• Buying Planning
• Buying Budgeting
• Product Selection
• Product Research
• In-Season Management
• Stock Balancing
• Markdown Management
• Stock Analysis
• Sales Performance Analysis
• Brand Awareness
• Retail Operations Coordination
• Visual Merchandising
• Market Intelligence
• Trend Analysis
• Competitive Analysis
• Site Selection
• Operations Management
• Product Trend Research
• Style Trend Research
• Design Trend Research
• Fit Trend Research
• Site Evaluation
• Trade Area Analysis
• Customer Base Analysis
• Merchandising Considerations
• Internal Approvals
• Store Opening Coordination
• Store Re-fit Coordination
• Projects Coordination
• Store Opening Plan Adherence