Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role is responsible for autonomously designing and executing omnichannel (Web, CRM, App, Console, LINE) strategies focused on engaging PlayStation players in the Japanese market, taking full ownership of the results. Based on a unique understanding of Japanese players, this position will contribute to business growth (PS5 play and engagement) through the planning and execution of omnichannel marketing campaigns. This is not just about executing initiatives, but about acting as an 'Execution Owner' who consistently handles hypothesis design, prioritization, and improvement.

Responsibilities

Plan and develop omnichannel strategies, including marketing campaigns for the Japanese market.
Optimize global strategies for the Japanese market and redesign them for the Japanese player experience.
Build consistent narratives across multiple initiatives.
Lead the planning and execution of numerous campaigns.
Manage the entire process from planning to execution, effect verification, and improvement.
Maximize execution quality, speed, and consistency.
Design initiatives based on Japanese player behavior and preferences.
Operate an improvement cycle based on KPIs (engagement, conversion, etc.).
Identify issues and translate them into actionable steps.
Collaborate with global and Japanese teams.
Prioritize tasks and coordinate execution.
Manage and resolve execution risks.

Requirements

Knowledge, interest, and understanding of the Japanese game market.
3-5+ years of practical experience in digital marketing for the Japanese market.
Practical experience with Web/CRM/digital channels.
Execution ability to concurrently manage multiple projects.
Native-level Japanese proficiency.
Ability to independently drive processes from hypothesis design to improvement.

Skills

Omnichannel marketing
Digital marketing
CRM
Web
App
Console
LINE
Marketing campaign planning
Execution
Performance analysis
Stakeholder management
Risk management
Hypothesis design
Prioritization

Location

Japan

Work Type

Full-time

Experience Level

3-5+ years

About the Company

PlayStation is a global leader in entertainment, producing the PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, and acclaimed PlayStation software titles from PlayStation Studios.
PlayStation strives to create an inclusive environment that empowers employees and embraces diversity.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.