About the Role
This position will be responsible for driving Coach E-commerce growth in Japan through 3rd party marketplaces such as Zozotown, Rakuten and other EC marketplaces. The role entails overseeing the day-to-day operations of each site, managing relationships with key partners, and developing an online marketplace strategy. This includes identifying new opportunities across the 3rd party marketplace channel to deliver incremental customer engagement and revenue.
Responsibilities
- Develop and execute sales and marketing strategies tailored to third-party platforms to further maximize sales and deliver best in class CX.
- Manage aggressive sales targets, trade spending, and platform-specific return on investment.
- Partner closely with cross-functional teams across the organization, including Merchandising, IT, Retail, Finance, Marketing, Business Development, and Legal, to ensure marketplace strategies are aligned with the brand’s objectives.
- Cultivate and maintain strong relationships with key marketplace partners to ensure alignment and collaboration on business objectives.
- Negotiate terms, contracts, and promotional opportunities to maximize brand visibility and sales on partner platforms.
- Monitor and analyze marketplace performance metrics, including sales, traffic, conversion rates, and customer feedback.
- Utilize data-driven insights to identify trends, opportunities, and areas for improvement, and make recommendations for optimization.
- Develop and implement a comprehensive online marketplace strategy aligned with the brand's objectives and market trends.
- Identify new opportunities and potential partnerships within the 3rd party marketplace channel to drive growth and expand market reach.
Requirements
- Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
- 7+ years of experience in e-commerce management, with a focus on marketplace platforms.
- Proven track record of success as demonstrated through sales growth.
- Strong understanding of marketplace dynamics, trends, and best practices, particularly in the Japanese market.
- Experience in partner relationship management, negotiation, and contract management.
- Strong project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI.
- High business and strong written communication skills in both Japanese and English.
- Excellent communication and collaboration skills, with ability to work cross-functionally and influence stakeholders.
- Results-oriented, with a focus on achieving business objectives and driving continuous improvement.
Skills
- E-commerce management
- Marketplace platforms
- Sales growth
- Marketplace dynamics
- Marketplace trends
- Marketplace best practices
- Japanese market
- Partner relationship management
- Negotiation
- Contract management
- Project management
- Attention to detail
- Japanese communication
- English communication
- Collaboration
- Influencing stakeholders
Location
- Japan
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor's degree
About the Company
- Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
- Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
- A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
- Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
- Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it!
- Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.
- Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.
- At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible.
- Driven by dreamers and makers, we turn passion into progress.
- By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together.
- Our Brands Spark Personal and Emotional Connections Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers.
- Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences.
- Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.
Equal Opportunity
- Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
