Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
This role involves scaling the influencer marketing channel for Yoshi en Tea and establishing the foundation for a new skincare brand. You will lead influencer and partnership initiatives, manage a Junior Influencer Marketing Specialist, and report directly to the C-Suite. The position requires strategic vision, creativity, and hands-on execution.
Responsibilities
- Lead the influencer marketing strategy for Yoshi en, focusing on profitable growth and impact in the DACH region.
- Identify and collaborate with top-tier influencers and thought leaders in health, food, and lifestyle sectors.
- Coordinate with Sunday Natural Influencer Marketing and Sales Teams for strategic outreach.
- Oversee all aspects of influencer partnerships, including outreach, onboarding, campaign execution, and performance analysis.
- Mentor and manage the Junior Influencer Marketing Specialist for the tea brand.
- Plan, organize, and execute physical and digital influencer events.
- Initiate and define the strategic plan for the new premium skincare brand's influencer marketing channel.
- Develop creative strategies for the new skincare vertical.
- Stay updated on industry trends, technologies, and influencer developments.
- Track campaign performance, analyze data, and ensure ROI maximization within budget.
- Brainstorm innovative influencer marketing approaches.
Requirements
- Deep knowledge of the DACH influencer ecosystem.
- Proven success in building relationships and executing impactful campaigns.
- Experience managing a direct report.
- Ability to thrive in startup environments as both a strategist and executor.
- Skilled in forging strong partnerships with influencers and managing budgets.
- Proficiency in using metrics for campaign optimization and data-backed decision-making.
- Ability to manage multiple projects simultaneously.
- Native or C1-Level German language proficiency.
- Fluent English language proficiency.
Skills
- Influencer Marketing Strategy
- Partnership Management
- Campaign Execution
- Performance Analysis
- Mentoring
- Event Management
- Budget Management
- Data Analysis
- Negotiation
- Networking
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Seasoned influencer marketer
- Leader
Benefits
- Appealing discount on all products
- 28 days of paid time off per year
- Up to 5 days off between Christmas and New Year
- Urban Sports Club membership
- Swapfiets bike rental or subsidy for Deutschlandticket
- Up to two weeks per year working from abroad
- Various discounts on brands like Flaconi, Bosch, Apple, Expedia
- Real ownership and room for new initiatives
- Opportunity to contribute expertise and implement ideas
- Inviting office spaces with access to organic teas and superfoods
- Regular tea & office parties, Christmas and summer feasts
- Various influencer events
About the Company
- Sunday Natural emerged from a passion for health, healing, and personal growth, addressing the lack of natural, high-quality products.
- The company aims to produce natural, pure products free from additives and of the highest quality.
- In partnership with CVC, Sunday Natural is a renowned German quality manufacturer with its own R&D department.
- They collaborate with research institutes, scientists, therapists, farmers, and professional associations.
- The company prioritizes ecological responsibility, with a vegan product range and recyclable packaging (primarily glass).
- The diverse team in Berlin consists of over 350 employees from more than 45 nationalities.
- The goal is to foster a collaborative, supportive, and inclusive work environment.
Equal Opportunity
- We highly value equality of opportunity and inclusivity.
- We particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.