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About the Role

Sony Interactive Entertainment (SIE) is a global leader in interactive and digital entertainment, responsible for the PlayStation® brand. The International Media Manager – ANZ will serve as the key bridge between Global Media and local marketing teams, translating global media strategies into locally relevant, high-performing campaigns across Australia and New Zealand. This role will act as a trusted advisor and market advocate, representing ANZ needs within global planning while aligning local execution to global priorities. You will lead local media planning excellence, agency performance, and campaign delivery, driving measurable business impact across the PlayStation portfolio.

Responsibilities

Translate global media strategies into locally relevant plans and activations
Lead end-to-end campaign planning and execution across ANZ
Ensure campaigns are data-informed, on time, on budget, and aligned to KPIs
Maintain a comprehensive view of the campaign portfolio, aligning audiences, channels, and investment
Feed ANZ insights into global planning to improve local relevance and impact
Lead local media agency relationships, driving planning quality, performance, and accountability
Improve briefing, reporting, and optimisation processes
Be responsible for agency performance, resourcing, and financial management (budgets, POs)
Build strong partnerships with local media owners and vendors to unlock value and innovation
Embed a test-and-learn, data-focused approach across all campaigns
Oversee post-campaign analysis and ensure actionable insights
Champion data-informed planning and budgeting within the ANZ territory
Act as a connector between Global and Local teams, aligning priorities and ways of working
Collaborate across international markets to share best practices and drive consistency
Influence partners across functions to deliver strong commercial outcomes
Liaise with the ANZ Commercial team on Retail media activity

Requirements

5-6+ years’ experience in media, marketing, or advertising (entertainment, gaming, or tech preferred)
Strong understanding of the media and retail landscape across Australia and New Zealand
Experience working within global or regional marketing environments
Proven ability to lead media agencies (internally, within agency or externally managing) and cross-functional teams
Experience delivering integrated, multi-channel campaigns
Expertise in digital media (programmatic, paid social, search)
Experience with campaign measurement, analytics, and optimisation
Strong communication and partner management skills, with the ability to influence across global teams
Highly organised, with the ability to manage multiple priorities in a fast-paced environment
Curiosity for emerging tools and ways of working, with an interest in how automation and AI can improve planning efficiency, creative effectiveness, and decision-making
Strong market advocate mindset with ability to balance global and local priorities
Analytical problem solver who can turn data into actionable insights
Collaborative and adaptable, comfortable working across teams, cultures, and time zones
Experience in entertainment, gaming, or culturally-led marketing, with an understanding of how brands connect with audiences through moments, communities, and content
Passion for gaming, entertainment, and media

Skills

Media planning
Campaign execution
Data analysis
Agency management
Digital media (programmatic, paid social, search)
Campaign measurement
Analytics
Optimization
Communication
Partner management
Influencing
Organization
Problem-solving
Collaboration
Adaptability

Location

Australia
New Zealand

Work Type

Full-time

Experience Level

5-6+ years

About the Company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.
As a subsidiary of Sony Group Corporation, SIE is part of a proud legacy of innovation and excellence.
SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.