Regional Director, Mid-Market at Factory | California, USA | Rezi

Regional Director, Mid-Market at Factory

Regional Director, Mid-Market

Factory · California, USA

4 weeks ago

Regional Director, Mid-Market

Factory · California, USA

a month ago
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About the Role

Lead a pioneer Mid-Market sales team, owning revenue targets and scaling offices in San Francisco and New York City. This player-coach role requires a proven track record in sales and team leadership, focusing on coaching, forecasting, and talent development.

Responsibilities

  • Own Mid-Market team revenue, hitting and exceeding quarterly new-logo and expansion targets.
  • Lead a team of 6-8 Mid-Market Account Executives, managing hiring, onboarding, ramping, coaching, and performance.
  • Coach end-to-end Mid-Market sales cycles, including pipeline generation, technical evaluations, POCs, multi-stakeholder navigation, negotiation, and closing.
  • Run accurate weekly forecasts and maintain a healthy, inspected pipeline.
  • Contribute to building and scaling the sales playbook, refining outbound motions and conversion strategies.
  • Anchor the San Francisco and New York City offices, establishing in-person sales culture and rituals.
  • Partner with cross-functional teams (CEO, Sales Engineering, Product, Engineering, Marketing, RevOps) to drive solutions and pipeline growth.
  • Model desired behaviors by engaging in deals and interacting with engineering leaders to stay current on product value.

Requirements

  • 6+ years in B2B SaaS sales.
  • 2+ years leading a quota-carrying team as a first-line manager, preferably in Mid-Market with complex sales cycles.
  • Proven track record of personally carrying and exceeding quota before leadership.
  • Demonstrated success selling technical products to engineering buyers (developer tools, DevOps, infrastructure, or platform software preferred).
  • Experience building or scaling a team or office from an early stage, including hiring and ramping reps.
  • Proficiency in forecasting, pipeline inspection, and sales process management.
  • Strong coaching instincts and technical aptitude to coach evaluations and demos for DevEx and engineering buyers.

Skills

  • B2B SaaS sales
  • Team leadership
  • Sales coaching
  • Forecasting
  • Pipeline management
  • Technical sales
  • Negotiation
  • Hiring and onboarding
  • Sales playbook development
  • Cross-functional collaboration
  • AI or agentic product sales (preferred)
  • Early-stage GTM experience (preferred)
  • Network among mid-market engineering leaders (preferred)

Location

  • San Francisco
  • New York City

Work Type

  • Onsite (5 days/week in SF or NYC preferred)

Experience Level

  • First-line manager
  • Mid-Market sales
  • Senior sales leadership

About the Company

  • Factory is a B2B SaaS company selling Droids to engineering organizations.