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About the Role

Collective is seeking a strategic, hands-on Sales Enablement Manager to develop programs, content, and training that optimize the performance of the go-to-market team. This role involves collaboration with Sales, Product, Legal, and Marketing to equip Account Executives and BDRs for rapid ramp-up, improved performance, and revenue generation.

Responsibilities

• Own and iterate on email cadences, urgency campaigns, and seasonal playbooks across the full sales lifecycle.
• Implement and manage a structured A/B testing program for sales communications with clear measurement and documentation.
• Develop and maintain segmented sales collateral, including decks, one-pagers, and objection handlers, ensuring content remains current with policy and regulatory changes.
• Support content initiatives on platforms like Reddit and community forums, collaborating with Growth and BDR teams to drive call volume.
• Manage the Account Executive and BDR training curriculum, from new hire onboarding to ongoing development, extending training to related GTM roles.
• Design and maintain 60-day onboarding plans with KPI milestones, partnering with hiring managers to meet ramp targets.
• Build certification programs to ensure sales readiness before quota assignment.
• Facilitate a peer call review culture and establish feedback loops for continuous team improvement.
• Track and own outcomes, including campaign performance, training compliance, and rep ramp metrics against benchmarks.
• Utilize Nooks, Salesforce, and BI tools to analyze insights and report program ROI.
• Proactively identify and address gaps in rep knowledge, collateral, or campaign performance.
• Act as a liaison between Sales and other departments (Legal, EPD, Product, Growth, Member Services) to translate policy and product changes into actionable guidance.
• Gather customer and field insights to inform product and marketing strategies.
• Support the Director of Sales and Head of Growth Marketing on strategic GTM projects.
• Be available to act as an Account Executive and conduct sales calls as needed.

Requirements

• 5+ years of experience in sales enablement, B2B sales, or revenue marketing, with a track record of owning programs end-to-end.
• Deep subject matter expertise in tax, accounting, or small business finance, including a strong understanding of S-Corps, reasonable compensation, and entity formation.
• Proven ability to build and enhance sales training curricula that measurably reduce ramp time and improve quota attainment.
• Strong content creation and writing skills, capable of producing high-converting sales emails and executive-level presentations.
• Analytical proficiency, including report generation, measurement framework development, and data-driven insights presentation.
• Comfort working autonomously and navigating ambiguity, with a proactive approach to problem-solving and execution.
• Excellent stakeholder management skills, with the ability to align diverse teams (Legal, Product, Sales) on deliverables under pressure.
• Experience with sales engagement platforms (e.g., Nooks, Outreach, Salesloft) is a plus.
• Experience with conversation intelligence tools (e.g., Momentum, Chorus) is a plus.
• Experience enabling or working within a BDR/SDR organization is a plus.
• Proficiency in Excel/Sheets is required; SQL is a strong plus.

Skills

• Sales Enablement
• B2B Sales
• Revenue Marketing
• Program Management
• Content Development
• Training Curriculum Design
• Sales Collateral Creation
• A/B Testing
• Data Analysis
• Reporting
• Stakeholder Management
• Cross-functional Collaboration
• Salesforce
• Nooks
• SQL (preferred)
• Sales Engagement Platforms (preferred)
• Conversation Intelligence Tools (preferred)

Location

• Remote (U.S.)
• Hybrid (Bay Area)

Work Type

• Remote
• Hybrid

Experience Level

• 5+ years

Benefits

• Remote-friendly environment
• $200 quarterly wellness reimbursement
• Provided lunch on in-office days (hybrid)
• $150 monthly commuter support (hybrid)
• Flexible Paid Time Off (PTO)
• 14 company holidays
• 100% medical, dental, and vision coverage for employees
• 75% coverage for dependents' health insurance
• 16 weeks fully paid parental leave
• 401k plan
• Equity package
• Quarterly virtual team events
• Annual in-person summit

About the Company

• Collective redefines the experience for businesses-of-one, offering an integrated platform for incorporation, accounting, bookkeeping, tax services, and community.
• The company aims to empower self-employed individuals by providing access to tax savings typically available to large corporations.
• Collective has been featured in major publications including Forbes, Business Insider, and Bloomberg.
• The company is backed by prominent investors such as General Catalyst, Sound Ventures, and Google’s Gradient Ventures.