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About the Role
We are seeking a Social Media & Influencer Manager to enhance our organic brand presence and build a premier influencer program. This role involves managing our social media channels, developing content strategies, and fostering influencer partnerships to drive growth and community engagement.
Responsibilities
- Own day-to-day management of Collective's organic social channels (Instagram, LinkedIn, TikTok, X), including content scheduling, posting, and platform-specific optimizations.
- Develop and execute a forward-thinking organic content strategy to establish thought leadership and drive audience growth.
- Own the social content calendar, planning content in advance while remaining agile to capitalize on trends.
- Build and nurture online communities to strengthen brand loyalty and convert audience members into customers.
- Maintain a consistent visual style and high content quality across all channels.
- Monitor and engage with comments across all social channels, ensuring a positive community experience.
- Source and prospect new influencer talent aligned with Collective's brand and target audience.
- Lead outreach, rate negotiation, and contracting for influencer partnerships.
- Onboard new influencers and serve as their primary point of contact.
- Provide clear creative direction and ongoing feedback to influencers.
- Deliver sourced creator content and talent recommendations to the paid media team.
- Collaborate with team members, executives, and subject matter experts to create engaging social-first content.
- Be comfortable in front of the camera and assist in bringing out authentic performances from talent.
- Collaborate with members, influencers, and experts to improve content quality and relevance.
- Own and report on core KPIs including audience growth, engagement, and influencer program contribution.
- Conduct regular competitive analysis and channel audits to identify opportunities.
- Use data insights to continuously optimize content performance.
- Stay ahead of platform algorithm changes, content trends, and influencer marketing best practices.
Requirements
- 2-4+ years of experience in social media management, influencer marketing, or a related content role.
- Hands-on experience managing organic social channels with a track record of growing audiences and driving engagement.
- Experience sourcing, negotiating with, and managing influencer or creator relationships.
- Comfortable in front of the camera and able to provide effective creative direction.
- Highly organized and able to manage multiple creator relationships and content workstreams simultaneously.
- Strong communicator and relationship builder.
- Scrappy and resourceful; able to move quickly without needing a large team or budget.
- Data-driven and analytically fluent—comfortable pulling performance data, building reports, and translating insights into content decisions.
- Genuine curiosity about and empathy for the self-employed and independent worker community.
Skills
- Social Media Management
- Influencer Marketing
- Content Strategy
- Content Creation
- Community Management
- Relationship Building
- Negotiation
- Creative Direction
- Data Analysis
- Performance Reporting
- Competitive Analysis
- Trend Monitoring
Location
- Remote (U.S.)
- Hybrid (Bay Area)
Work Type
- Remote
- Hybrid
Experience Level
- Mid-level
Benefits
- Remote-Friendly Environment
- $200 quarterly reimbursement for well-being
- Fresh lunch provided on in-office days (hybrid schedule)
- $150 monthly reimbursement for transit expenses (hybrid schedule)
- Flexible PTO
- 14 company holidays
- 100% medical, dental, and vision coverage for employees
- 75% coverage for dependents' medical, dental, and vision
- 16 weeks fully paid parental leave
- 401k plan
- Equity package
- Quarterly virtual events
- Annual in-person summit
About the Company
- Collective is redefining the way businesses-of-one work by providing an integrated platform for business incorporation, accounting, bookkeeping, tax services, and community.
- Our mission is to empower self-employed individuals to achieve financial independence and enjoy tax savings comparable to large corporations.
- Collective has been featured in Forbes, Business Insider, Yahoo, Bloomberg, Financial Times, and TechCrunch.
- We are backed by prominent investors including General Catalyst, Sound Ventures, QED Investors, and Google’s Gradient Ventures.