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About the Role
This newly created role focuses on expanding the global reach of the CPAdvance™ startup by nurturing leads and converting prospects into infant intervention training participants. The role involves managing customer journeys, developing content, analyzing campaign performance, and driving course enrollments.
Responsibilities
- Manage CRM data and customer journeys
- Develop engaging email campaigns and marketing communications
- Create content to drive customer engagement and training course sales
- Maintain content calendars for customer journey communications
- Collaborate with researchers, clinicians, subject matter experts, and agencies
- Analyze and track campaign performance with actionable reporting
- Work cross-functionally with Marketing, IT, Research, and Training teams
- Support customer enquiries and improve the overall customer experience
Requirements
- Minimum two years of experience in CRM marketing and communications
- Strong written communication, copywriting, and editing skills
- Demonstrated experience in developing customer journeys and audience segmentation
- Strong analytical skills for interpreting campaign data
- Experience using a CRM platform
- Excellent organizational and stakeholder management skills
Skills
- CRM management
- Email marketing
- Copywriting
- Content creation
- Data analysis
- Audience segmentation
- Stakeholder management
- Salesforce (desirable)
Location
- Allambie Heights, NSW, Australia
Work Type
- Flexible working arrangements
- Work from home options
Experience Level
- Minimum two years of experience
- Early career
Education Level
- Tertiary qualification in Communications
Benefits
- Tax-free meal, entertainment, and venue benefit card valued at $2,650 per year
- Flexible working hours
- 12 weeks paid parental leave
- 2 weeks paid partner leave
- 3 additional leave days per year
- $100 per year well-being allowance
- Discounted gym membership via Fitness Passport
- Employee Assistance Program
- Paid Employee Referral Bonus Program
About the Company
- Cerebral Palsy Alliance is a global centre of expertise for cerebral palsy research, advocacy, intervention, and assistive technology innovation.
- The organization has over 75 years of experience providing services including therapy, health and wellbeing, and employment support.
Equal Opportunity
- Cerebral Palsy Alliance champions diversity and equitable opportunities for people with disabilities, Aboriginal and Torres Strait Islander people, culturally and linguistically diverse backgrounds, and the LGBTQIA+ community.
- The organization is committed to supporting inclusivity and discussing workplace adjustments for diverse needs.