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About the Role

Fastly's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing applications as close to end-users as possible. This role leads the strategy, execution, and team driving the global digital performance engine, overseeing digital advertising, web strategy, and a unified digital discovery framework.

Responsibilities

• Define and drive the experience strategy for global web properties, turning them into high-converting environments.
• Build an efficient, full-funnel digital engine that systematically lowers customer acquisition costs while accelerating high-intent enterprise pipeline.
• Establish brand as the authoritative source across traditional search (SEO), conversational query engines (AEO), and generative AI platforms (GEO).
• Manage, mentor, and scale a team to build a world-class digital and growth marketing operation.
• Directly manage internal paid media and web experience teams, establishing clear performance metrics, fostering professional development, and managing external agency relationships.
• Lead a team driving the strategic allocation and optimization of global paid media investments across paid search, paid social, programmatic networks, and content syndication partners.
• Drive the strategy for the corporate website, defining UX/UI frameworks, conversion rate optimization (CRO) testing roadmaps, and global localization needs.
• Collaborate closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements.
• Continue to evolve organic strategy to ensure technical infrastructure and content are structured for easy indexing and citation by AI platforms.
• Partner with Field Marketing and Sales to launch targeted, high-precision digital media campaigns aimed at key enterprise accounts.
• Collaborate with Marketing Operations to deliver clear insights into channel efficiency and pipeline impact to executive leadership.

Requirements

• 12–15+ years of progressive marketing leadership within software, technology, or cloud services industries.
• Proven track record of building, motivating, and directly managing high-performing, multi-disciplinary teams across global regions.
• Demonstrated success running global ABM campaigns aligned with sales goals.
• Ability to influence senior leaders across product, brand, demand, and operations.
• Strong foundation in technical SEO coupled with a strategic understanding of AI-driven discovery (AEO/GEO).
• History of partnering with technical engineering teams to manage web roadmaps.
• Familiarity with enterprise systems across CRM/Automation (Salesforce/Marketo), LinkedIn Campaign Manager, and modern AI-driven optimization or analytics tools.
• Exceptional communication skills with the ability to ideate innovative digital concepts and effectively brief creative teams.
• Bachelor’s of Science degree in Marketing, Business Administration, or a related field.
• Must be available during core business hours.
• A fully completed application and resume or CV are required when applying.

Skills

• Digital advertising
• Web strategy
• Digital discovery framework (SEO, AEO, GEO)
• Paid media
• Web experience optimization
• UX/UI frameworks
• Conversion rate optimization (CRO)
• Technical SEO
• AI-driven discovery (AEO/GEO)
• Enterprise ABM
• Marketing Operations
• CRM/Automation (Salesforce/Marketo)
• LinkedIn Campaign Manager
• AI-driven optimization tools
• Analytics tools
• Creative ideation

Location

• San Francisco, CA
• Denver, CO
• New York, NY
• Remote within the US

Work Type

• Hybrid
• Remote

Experience Level

• Senior Director
• 12-15+ years of progressive marketing leadership

Education Level

• Bachelor’s of Science degree in Marketing, Business Administration, or a related field

Salary/Compensations

• $209,560 to $288,000

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Family planning support
• Mental health support
• Employee Assistance Program
• Life insurance
• Disability insurance
• Accident insurance
• Flexible Vacation policy
• 18 days of accrued paid sick leave
• 401(k) with company match
• Employee Stock Purchase Program
• 12 paid local holidays
• 12 paid company wellness days

About the Company

• Fastly helps people stay better connected with the things they love.
• Fastly's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet.
• The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development.
• Fastly's customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.
• We're building a more trustworthy Internet. Come join us.
• We have a huge impact. Fastly is a small company with a big reach.
• We support a growing number of open source projects and initiatives.
• Employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
• We value diversity. Growing and maintaining our inclusive and diverse team matters to us.
• We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
• Fastly is chock full of passionate people and we’re not ‘one size fits all’.
• We love employees for who they are and what they are passionate about.
• We’re always looking for humble, sharp, and creative folks to join the Fastly team.

Equal Opportunity

• Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment.
• Our employment decisions are based on business needs, job requirements and individual qualifications.
• All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
• Fastly will provide reasonable accommodations for applicants and employees with disabilities.
• Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.