Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a strategic and execution-oriented Marketing Manager to develop integrated 360° marketing campaigns with expertise in digital, social, and performance marketing. This role focuses on shaping brand storytelling, customer acquisition strategies, and cross-channel marketing plans to drive awareness and business growth.

Responsibilities

• Develop and lead integrated 360° marketing strategies and campaigns across digital, social, owned, earned, partnerships, experiential, and traditional channels
• Translate business priorities and brand objectives into actionable marketing plans with clear KPIs and measurement frameworks
• Lead campaign planning and execution from strategy through launch, optimization, and post-campaign analysis
• Partner cross-functionally with leadership teams to ensure cohesive campaign execution
• Contribute to social media strategy, content planning, audience growth, and community engagement initiatives
• Support SEO strategy and content optimization efforts to improve search visibility, traffic, and customer acquisition
• Analyze campaign and channel performance to identify insights, optimization opportunities, and strategic recommendations
• Help shape audience targeting, messaging strategy, customer journey planning, and media mix recommendations
• Manage marketing calendars, timelines, and deliverables across multiple initiatives simultaneously
• Stay informed on industry trends, cultural moments, emerging platforms, and evolving consumer behavior

Requirements

• 6–8+ years of professional experience in marketing, communications, or related field
• Proven experience developing and executing multi-channel marketing campaigns
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience in an agency or consultancy environment preferred
• Experience managing or mentoring junior team members
• Proficiency in Microsoft Office Suite (Excel, PowerPoint) and project management tools
• Familiarity with CRM and marketing platforms a plus

Skills

• Analytical skills
• Writing, presentation, and communication skills
• Project management
• Organizational skills
• Cross-functional collaboration
• Performance marketing
• SEO
• Digital media
• Social strategy

Location

• Philadelphia, PA

Work Type

• Hybrid
• 3 days on-site

Experience Level

• 6–8+ years
• Manager level

Education Level

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits

• Medical and dental benefits
• $1,000 Health Reimbursement Account
• 401(k) with employer match
• Generous PTO policy
• Substantial parental leave policy

About the Company

• Athena

Equal Opportunity

• Athena is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.